Are you ever tempted to do something “just for the money”? At some time in our lives, most of us do things that we would not do if we didn’t need the money. It might be staying in a job we do not particularly enjoy, or accepting a client with whom we would prefer not to work. However, there are things you should not do if you value your reputation.
There are people who will sell anything, and will say anything to sell something to you. Although you may encounter them anywhere, the Internet seems to be a breeding ground for those who continually hype the latest and greatest way to separate you from your money.
Everyone in business has to sell. It is how we stay in business. However, I decided when I started my business (back in 1994) that I would rather not make a sale then make a sale the customer or I would regret. My rule of thumb has always been that if I could not look someone in the eye while taking their money, I shouldn’t make the sale.
Even when I am not face-to-face with a customer, that rule has served me well. I have turned down opportunities to make money that, although they may have been profitable in the short term, would have damaged the relationships I have with people who trust me.
Spend less time thinking about making the quick sale today, and more time looking for ways to build relationships. Do not try to sell something unless you truly believe that it is the right thing for your customer. And always treat your customers the way you want to be treated.
If you respect your customers, they will reward you with their continued business and by recommending you to others.
