When you talk about what you want to achieve, are they goals or dreams? If you’re not sure of the difference, here’s my definition:
A goal is specific and measurable. A dream is a “wanna-do” with no timeline or specific actions.
Your goals should include (1) a specific, measurable result, (2) a timeframe and (3) the steps you will take to get the results you want.
For example, saying that you want to appear in a national magazine is a dream. On the other hand, if you target a specific group of magazines you want to reach and say that you will appear in one or more of them within one year, that’s closer to a goal.
Add the steps you will take to get there (e.g., “I will send a press release to each of the targeted publications at least every other month.”) and you have defined your goal. Actually do it, and hey, you might even reach your goal!
If you are wondering why you never seem to reach your goals, take another look at them. Are you setting goals or just dreaming?