Do you find that your marketing suffers because you lack the time, the motivation or the skill to do certain things?
Maybe you don’t have the time to put together a brochure, you hate to cold call, or you don’t know how to create a website (and don’t want to learn).
It may be more cost-effective for you to hire someone than to do it yourself. Hate to cold call? Hire a telemarketing firm to make calls and set appointments for you. Because that is their primary business they will probably get better results than you would. They will definitely get better results if you never get around to making the calls! A professional copy writer could create a sales letter that gets more orders than one you write, so you end up making more than the writer’s services cost.
If cost is an issue, use help judiciously. Editing and revising take less time than writing from scratch, so many writers charge less for those services than for writing an entire document.
Look for other opportunities to use help to increase your profits. Could you devote more time to marketing, or have more billable hours, if you hired someone to handle clerical or administrative tasks? If you can bill $50, $75, $100 an hour or more should you be filing, or should you hire someone to do it for $10 or $15 an hour? Especially if the time you spend filing takes away from time you could be billing to clients or generating new business.
Consider bartering or swapping services with other professionals. You can both benefit by spending your time doing what you do best and getting help with a task at which you are less proficient.
You don’t have to do it all. Get help to make you more effective and use your most precious commodity–time–where you can profit most.