LinkedIn is a social media website, like Facebook, MySpace and others. However, LinkedIn focuses on the professional crowd. It is designed to help you build a professional network to make connections that can grow your business.
Here’s how to make LinkedIn work for you.
Get started by registering with LinkedIn and making connections. You probably have an address book full of people. Perhaps they are current or past customers, co-workers at corporate jobs, colleagues from professional associations and networking groups, or others with whom you have interacted during your career. LinkedIn enables you to connect with all of them.
Being a part of this giant network helps to build awareness of your business. As you link up with other professionals, they show you on their contact lists. Now your business is exposed to all of the other people who are connected with those people. So right off, LinkedIn helps you boost exposure.
LinkedIn helps you build effective and profitable business relationships. Connecting with your peers enhances your awareness of what other people in your field are doing. Because you are now part of their network, you will be exposed to new opportunities.
LinkedIn also has a question and answer section where you can ask or answer questions. Not only can you get assistance from others with the challenges you face, you have the chance to demonstrate your skills and knowledge by helping others with their business dilemmas. And that gives you and your business more credibility and authority, making you someone people will look to as an industry leader.
Another feature of LinkedIn allows you to recommend and refer other professionals and to have them recommend and refer you. People are much more likely to do business with someone who has been recommended by someone they already know and trust than with a total stranger.
According to LinkedIn:
* They have more than 43 million members in over 200 countries and territories around the world.
* A new member joins nearly every second
* About half of their members are located outside the United States.
* LinkedIn members include executives from all of the Fortune 500 companies
You can use LinkedIn to grow your business and make connections around the world.