One of my favorite quotations from Zig Ziglar is this:
“You can have everything in life you want if you will just help enough other people get what they want.”
I often say that I hate to sell. But I do love to help my clients reach their goals and achieve their dreams. Turns out, that is really the key to selling. When you help other people, both you and they benefit.
Selling is not about making people buy something. It is about helping them. When you focus on helping your customers instead of selling to them, you will be more successful.
Think about when you are the customer. Do you want someone to sell to you? Most of us love to buy things but hate being sold to.
Do you know what your customers want? If you do, and you can help them get it, you will be successful.
Whether you are selling a product or a service, speak to your customers’ dreams and desires to get them to buy. Then deliver on your promise to help them make their dreams and desires come true.
But what if you don’t know what your customers want? Ask! But don’t ask what they want to buy. Ask about their goals, their dreams, their desires. What is most important to them? When you know that, you will be able to see how you can help them.