Here is Part Two of my series on how to quickly and easily create an information product.
Part One showed you how to get ready to create your audio product.
Part Two will detail how to produce and package the recording.
Part Three will show you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.
In Part One you assembled the tools you will need, including:
- A free conference calling account. One I have used is http://www.thebasementventures.com/. They will record the call for you.
- Audio editing software. Whether you use Windows, Mac OS, or Linux, you can use Audacity. It is a free download at http://audacity.sourceforge.net/download/
- Someone to interview or to interview you. This can be a friend or colleague, or an expert you invite.
- A list of questions. These are the outline for the interview.
The next step is to do the interview and record it. An easy way to do this is to schedule a time for a telephone interview. Both of you call in to the conference calling service and hold the conversation. TEST before beginning the interview to make sure that you know how to start the recording and that both of you sound good.
Start with the interviewer briefly introducing himself (a couple of sentences) then interviewing the interviewee (a slightly longer intro). Include web site URLs and spell them if necessary.
Keep the interview conversational. Do not read the questions or answers, just talk.
Don’t worry about minor flubs–this is a conversation. If you make a major screw up, you can edit it out later. Pause, take a deep breath, then start talking not exactly where you left off, but a sentence or so before. That will make editing easier.
Download the recording from the conference calling service and edit it, using Audacity or other editing software. You can cut out major flubs and even some of the “ums” and “uhs.” Export the file as a WAV (for audio CDs) or MP3 (for online downloads).
Packaging for a CD can be as simple or fancy as you want it to be. If you need the CDs immediately, or want to start by producing a small quantity, you can reproduce a few on your computer, print labels and put the CDs in jewel cases. You can buy labels and software to print the labels at most office supply stores.
With more time (and expense) you can have CDs professionally designed, duplicated and packaged. CD packaging services include:
Watch for the next part of this series next week. Be sure to subscribe to updates (in the upper right-hand column) so you do not miss the rest of this series and other articles on creating and marketing information products, plus lots more.
Want to know more about fast and easy ways to turn what you know into cash, including a detailed plan that will allow you to create an audio product in just one day? Get my Cash Content Formula program. You will find hundreds of ways to make money with books, booklets and other printed products, ebooks, audio programs, image products, blogging, video and much, much more. You also get lots of bonuses, including monthly coaching calls.