So you have been saying for weeks, months or years that you want to create an information product. You have thought about it, planned and worried, but you still have not done it. In this series, I am going to help you create and market an audio product in the next four weeks.
Part One shows you how to get ready to create your product.
Part Two will detail how to produce and package the recording.
Part Three will show you ways to sell your audio product online.
Part Four will give you ideas to market your new product, including pricing.
Now is the time. Get started today with Part One:
Keep it simple. A book is the hardest thing to do, and potentially has the least profit potential. (There are reasons to publish a book, but it is not the most profitable thing you can do.) One of the fastest things you can do is an audio product that you sell on CD or as a download.
You do not need thousands of dollars worth of equipment. You do not need to know everything there is to know about audio. You do not have to have access to a professional studio.
Here is what you need:
- A way to make a telephone call. This can be a land line, Skype, cell phone or whatever works for you.
- A free conference calling account. One I have used is http://www.thebasementventures.com/. They will record the call for you.
- A computer. Presumably you have one, because you are probably reading this on a computer.
- Audio editing software. Whether you use Windows, Mac OS, or Linux, you can use Audacity. It is a free download at http://audacity.sourceforge.net/download/
- Someone to interview or to interview you. This can be a friend or colleague, or an expert you invite.
- A list of questions. These are the outline for the interview.
You may be able to do all of this without spending a cent. The only thing that may cost is the long distance phone call to the conference calling service. With cell phone minutes or Skype, the call could be free. Worst case, it would probably cost a few dollars.
Here is what you need to do next:
Decide if you will be the interviewed expert, or if you will recruit another expert whom you can interview. Choose an expert and ask them for an interview or, if you are the expert, ask someone to interview you. If you have a friend who also wants to create an audio product, why not agree to interview each other to create a product for each of you?
Choose a topic. If you already have an audience, what do they want to know. (If you do not have an audience, I will show you how to “borrow” one later in this series.)
Write the questions or topics you will cover in the interview. This is not a script. Do not plan on reading anything during the interview. You want a natural-sounding conversation. The list of questions or topics is an outline so you do not forget anything.
Schedule a day and time for the interview. Sign up for a free account at http://www.thebasementventures.com or another free conference all provider.
Install Audacity if you do not have audio editing software on your computer.
Watch for the next part of this series next week. Be sure to subscribe to updates (in the upper right-hand column) so you do not miss the rest of this series and other articles on creating and marketing information products, plus lots more.
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