Have you considered how to make your comment card a solicitation for testimonials?
You have probably seen hundreds of comment cards from all kinds of businesses. And, you know that it is important to solicit testimonials from happy customers. Have you considered how to make your comment card a solicitation for testimonials?
First, design the card to elicit the kind of feedback you want. Instead of just a few check off boxes for ratings, give lots of room for customers to write. Ask questions such as: What did you like best about (your product or service)? What do you think (product or service) did for you? How could we make (product or service) better? What would you tell a friend who was considering (product or service)?
These questions will elicit positive comments you can use in brochures, on your web site and other places you use customer testimonials. You will also get suggestions that will help you to make your business better and more competitive.
In order to use testimonials from the cards, ask for the customer’s name (and address or web site, if applicable) and ask “May we quote you?” with a check box for “yes.” You may wish to make the name field optional so that customers feel comfortable making suggestions without identifying themselves, if they wish. However, to be most powerful, a testimonial should come from a real person, with a name and city or company attached.
