What’s your excuse for not being published? “I don’t know enough to fill a book.” “I don’t have time to write a whole book.” “It’s too hard to get an agent or publisher, and I don’t want to self publish.” None of those excuses apply to booklets. Publishing a booklet is a good way to create an information product which will give you both credibility as an author and almost instant profits.
Anyone can write and publish an 8-1/2″ x 5-1/2″ booklet of 24 to 48 pages. One format which works well and is easy to write is to answer frequently asked questions. Write down a list of the questions your customers ask (or should ask). While it might be intimidating to sit down at the computer to write a book, you could write the answer to one question, couldn’t you? Then answer another and another–before you know it, you’ve got a booklet!
Use one of the questions as your title, with a subtitle such as “The 47 things you must know about (subject).”
Booklets can be produced in small quantities at your local copy or print shop, usually for less than $1. Have covers printed on glossy paper or card stock. The copy shop can “bookletize” (fold, staple and trim) for you.
Your booklets can be sold at the back of the room when you speak, you can promote them on your web site, they can be an add-on item to your catalog, etc. You may even be able to place them in retail outlets and bookstores. Consultants can use them as a “leave behind” with potential clients–while you won’t profit directly from the booklet, they can help you attract clients.
Booklets make good premium items. Sell them in quantity to companies or other professionals in your field to give or sell to their
clients. Use booklets as a premium when your customers place an order of $50 or more.
And don’t forget to include in your bio sheet and press materials that you are “the author of (booklet title).” That gives you credibility and enhances your reputation and visibility.
Take the first step: Choose your topic. Then, write the booklet and take it to your local copy shop. You can be published in just days. Try it!