You’ve spent hours (or days) polishing that sales letter. You’ve got a dynamite opening, powerful benefit language and a killer close. What’s missing? The P.S.
Customers may or may not read your entire letter, but if they read anything it will be the P.S. Not an afterthought, the P.S. is so important it had to be added to an already complete letter. It certainly must be read! Or, maybe we have just been trained that the “good stuff” comes in the P.S.
Whatever the reason, research shows that your prospects will read the P.S. in your letter or email–so make it count. Put your call to action and your best offer there. Make it urgent–include a deadline. Then, watch the results pour in!