This is a guest post from Ann Baker, CEO of Publicity Pros.
You show me yours, I’ll show you mine. It’s an age-old attention grabber that goes back to childhood days. Apply it to your Facebook business page, and you’ll build Likers in rapid order.
Here’s the concept: When a visitor comes to your Facebook page (more on how to make that happen in a minute), you lure him to a special tab you’ve created – one that offers something of interest or value that your visitor will want. The trick is, you don’t just give the item to the visitor straight out – you show a screen that offers to show or deliver the item when the visitor clicks ‘Like’ for the page. The offer could be for something like a tip, access to an article or video, a coupon code, or simply placing a vote for something fun – like a thumbs up or down on a recent event.