Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

When Web Surfers Seek Will They Find You?

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Once you have a web site, you want people to find it. Design your site with the search engines in mind, make it easy for them to index your site, and you will be rewarded with more visitors.

Don’t assume that your web designer is qualified to optimize your site. Many designers use Flash intros, Java Script navigation and text embedded in graphics. These may look cool, but they will make it difficult or impossible for search engines to read what is on your site.

Don’t pay $49 to get your site submitted to 4,000 search engines. Most search results are delivered by just a few search engines and directories: Google, Yahoo, Teoma and the new MSN search.

To find out if your site is in the search engines, go to a search site and search for your domain name, such as “www.mywebsite.com”. If it doesn’t show up, you can submit your site (look for a link to add a URL). However, the fastest way to get indexed is to get a link from a site already known to the search engines. Ask a friend or colleague to link to you from their site.

In ‘Search Engine Optimization for Dummies,’ (Wiley Publishing, Inc.) Peter Kent offers several quick tips to immediately make your site more search-engine-friendly.

Get rid of frames. Search engines will typically only see the frame and not the main content of the pages.

Maximize Meta tags. Meta tags are not displayed when a user views the site, but are read by the search engines. If you want to see the Meta tags on your site or any other, in your browser click on “View,” then “Source” or “Page Source.” The important tags are “TITLE” and “DESCRIPTION.” These tags will be used by the search engine to determine what the page is about, and some will display them in search results. Make sure both “TITLE” and “DESCRIPTION” reflect the content of each page and that they include important keywords. The “TITLE” tag should be just below the “HEAD” tag, with the “DESCRIPTION” tag just below it.

Use keywords throughout the page, making sure the most important keywords are near the top of the page. Many search engines give extra importance to keywords in headings, so use H tags. Search engines may also look at keywords in bold and italics, or in bulleted lists, as being especially important on the page.

Links to other pages within your site should be text (not images), and should include keywords, not simply, “Click here.” For example, “Click here for our catalog of discount office supplies.”

Keywords should be used multiple times on a page, but a particular word shouldn’t make up more than five to ten percent of all the words on a page.

Have a good navigation system with text links. A site map is useful to visitors and the search engines.

Search engine optimization is an ongoing process, but with just a few simple steps you can make your web site more visible. 

Links and Rings

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Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?

Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?

Here’s what NOT to do: Don’t submit your site to a bunch of those ‘free for all’ link and ad sites. All you’ll get is a lot of spam, and many search engines take a dim view of sites listed in such places.

In a recent article, I suggested posting press releases to online services such as PRWeb.com. The search engines index those archives, so include a link to your site in the press release.

Of course, one effective way to get links is to link to quality sites in your field, then ask for a reciprocal link. Although they aren’t required to do so, many will link back to you.

If you belong to an organization, see if they offer free (or paid) links to members’ sites.

Consider joining or starting a web ring. Web rings are groups of sites with a common theme that are linked to each other through a navigation bar. For more information about joining an existing web ring, or creating your own, go to http://www.webring.org/. It’s free.

For a detailed list of great link strategies, check out this article at SearchEngineWatch.com: https://searchenginewatch.com/sew/how-to/2064922/131-legitimate-link-building-strategies. You’ll find lots of terrific ideas for getting links to your site in search engine-friendly ways.

One of their strategies is to write a testimonial for a product or service you like and submit it to the company. Often, the company will use the testimonial with a link to your site. Want to try this one right now? Submit a testimonial for one of my products or services. If I use it on my web site, I’ll include a link to your site. (I may also use it in off-line materials, with your web site URL listed.)