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A Penny Saved is a Penny Earned

January 10, 2011 by Cathy Stucker Leave a Comment

You can increase your profits by generating more revenue, or by reducing expenses. This is a good time to look at what money is flowing out of your business.

Take a look at the expenses you claimed as deductions on your tax return. What were the largest expenses? Could they be trimmed, without harming your ability to do business?

Are you paying for products or services you don’t need or use? Could you get a better deal on your internet service, telephone, cell phone or long distance service?

If you have debt, how could you pay it off sooner and save interest expense? Do you use credit cards for business expenses? Consider switching to a card with a lower rate, and/or choosing a reward card that provides miles, cash back or other bonuses.

Bank charges can add up quickly. Some banks offer free or low-cost business checking. Would it be worthwhile to change banks? Or ask if your current bank will match an offer from a competing institution.

When you need to buy equipment or supplies, periodically compare prices. Consider maintenance costs. For example, buying a laser printer instead an inkjet printer can save you money in the long run. The initial cost of the laser is usually more than an inkjet, but the cost of supplies will be much less. It will be cheaper to operate the laser printer and it will require less time to order supplies, change cartridges, etc.

And don’t overlook opportunities to convert old inventory or equipment you no longer use to cash. Sell it off and get it out of your way.

Any time you can reduce your expenses, that reduction goes straight to your bottom line. Several small savings can add up to big profits. 

Filed Under: Money and Finances, Running Your Business

Your Business Budget

December 27, 2010 by Cathy Stucker Leave a Comment

business-budget

Mention the word “budget” and most of us have a negative reaction. First of all, we may hate the detailed planning that goes in to budgeting. And, “budget” has come to mean “limit”–something else we don’t like.

In reality, a budget is simply a way of allocating your available resources so that you get the most you can out of what you have. As you think about your marketing budget for the coming year, don’t forget to include all of the resources you have available to you:

Money – OK, this is the obvious one. Plan on spending some money to reach your goals. Don’t forget that as your marketing efforts succeed, you should generate additional revenues. Set aside a percentage of these revenues to continue and expand your marketing efforts. Remember, though, that how much money you spend is less important than how you spend it.

Time – How will you use your time most effectively? You may believe that you have more time than money, but don’t fall in to the trap of doing everything yourself. This is especially important if your time can be used more effectively in revenue-producing activities than do-it-yourself marketing. Also consider that you may get better results by hiring a pro than by doing it yourself. Look for ways to delegate or outsource the things that are not a good use of your time.

Automation – Are there tasks you could automate to increase your results? For example, if you find yourself responding to the same questions over and over, consider offering a FAQ (Frequently Asked Questions) at your website, or via email autoresponder.

Evangelists – The people who believe in you and your business are great marketing tools, but you are probably not using them in an organized way. Give them the tools to make it easy for them to tell others about you (e.g., give them extra business cards, brochures and other materials) and to refer business to you (e.g., set up a referral procedure and reward program). Don’t forget about social media. Provide suggested Tweets they can use to tell their friends about you. Include “Share” buttons on your blog posts.

You probably have many other resources available to help you market. Look for opportunities to joint venture with colleagues on projects and promotions. Would friends or family members be willing to pitch in to help with an event? Do you have access to a location where you could hold an event, such as an open house or seminar? Are there people you know who would be willing to provide advice and mentoring?

Use your resources wisely and effectively to maximize your results. 

Filed Under: Running Your Business, Working Smarter

Getting Help

December 3, 2010 by Cathy Stucker Leave a Comment

help

Do you find that your marketing suffers because you lack the time, the motivation or the skill to do certain things? 

Maybe you don’t have the time to put together a brochure, you hate to cold call, or you don’t know how to create a website (and don’t want to learn).

It may be more cost-effective for you to hire someone than to do it yourself. Hate to cold call? Hire a telemarketing firm to make calls and set appointments for you. Because that is their primary business they will probably get better results than you would. They will definitely get better results if you never get around to making the calls! A professional copy writer could create a sales letter that gets more orders than one you write, so you end up making more than the writer’s services cost. 

If cost is an issue, use help judiciously. Editing and revising take less time than writing from scratch, so many writers charge less for those services than for writing an entire document.

Look for other opportunities to use help to increase your profits.  Could you devote more time to marketing, or have more billable hours, if you hired someone to handle clerical or administrative tasks? If you can bill $50, $75, $100 an hour or more should you be filing, or should you hire someone to do it for $10 or $15 an hour? Especially if the time you spend filing takes away from time you could be billing to clients or generating new business.

Consider bartering or swapping services with other professionals.  You can both benefit by spending your time doing what you do best and getting help with a task at which you are less proficient.

You don’t have to do it all. Get help to make you more effective and use your most precious commodity–time–where you can profit most.

Filed Under: Marketing, Running Your Business, Working Smarter

How Many Hours Do You Work?

November 22, 2010 by Cathy Stucker Leave a Comment

When people ask me how many hours I work in an average week, I have to say that I don’t know. First of all, there is no such thing as an “average” week. Beyond that, I don’t think about how many hours I spend working, because I love what I do. My work and my life are intertwined. 

I decide where my efforts will be directed, with whom I will work, what products and services I will offer, and who my clients will be. I set my own goals and my own schedule.

There is no one looking over my shoulder to tell me what I should be doing. That can be scary for some people, but if you are passionate about what you do it is exhilarating.

That passion not only drives you to reach your goals, it makes it easier to attract customers, too. After all, if you don’t fervently believe that your product or service can make my life better, why should I buy from you?

People often tell me that they are amazed by all the things I get done. I am proud of my accomplishments, but I also look around and see all of the things that I want to do, and feel driven to do more.

When you love what you do, it doesn’t feel like work. That makes it easier to put in a lot of hours when you need to. The great thing about working for myself, though, is that I can take time off when I want to.

This coming week includes the Thanksgiving holiday here in the U.S., so I am going to reward myself by taking a little time off, hanging out with my husband, and goofing off a bit. I suggest that you find a way to unwind and recharge, too.

If you are not currently following your passion, this week would be a good time to start making plans to change careers, start a business or move your business in a new direction. Do it!

Filed Under: Motivation and Inspiration, Running Your Business

Get the Most From Consulting

October 1, 2010 by Cathy Stucker Leave a Comment

When you pay someone to advise you, you want to get the greatest possible benefit. Not only are you investing money in the advice, you are spending your time with the expert and implementing the advice they give. Here is how to make the most of your investment.

Choose the right expert. Do they know about what you need to do? Do an online search for them and see what comes up. That is especially useful if they are going to teach you how to do something online. If someone claims they can give you a great online presence, but you can’t find them online, there is a disconnect there.

Let the expert know what your needs are. What issues do you need to discuss? What do you need to walk away with in order to consider your consultation a success? Be as specific as possible about your goals.

Focus on goals, not process. Although you should be specific about your goals, you might leave it open about how you will get there. For example, instead of saying, “I need to know how to implement a Pay-per-click advertising campaign,” maybe what you really need to know is how to get more people to your web site. Pay-per-click is one option, and if that is the only one you know, you limit what the expert may be able to share with you.

Give background. I always ask if there is something I should review to have a better idea of where the client is now. That might mean looking at their web site, or information about their products or services.

Record your conversations. You will not remember everything that is discussed, so make a recording that you can review later. You do not want to spend a lot of time taking notes, you want to be focused on the conversation. Let the consultant know that you will be recording. If they object, maybe they are not the right expert for you. (I record all of my consultations and provide the recordings to the clients.)

Do not be intimidated. If the consultant says something you do not understand, ask her to explain. That is her job.

Use what you learn. Now that you know what to do, do it. Put the ideas your gained to work for you.

Cathy is available to consult with you. Get more information on Cathy’s consulting services here.

Filed Under: Running Your Business, Working Smarter

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