People do business with those they trust. That trust can be developed in many ways. If they can visit your place of business, see you face to face, get comfortable with you, and know they can come to you if they have a problem, they will be more likely to trust you and to buy from you.
But what if you do business with people over the web, or by phone or mail? How can you build trust?
Of course, it is important to provide excellent products and services. Whenever customers decide to do business with you, they will know their trust was well-placed.
Here are some ways you can encourage them to make that first purchase:
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Are you ever tempted to do something “just for the money”? At some time in our lives, most of us do things that we would not do if we didn’t need the money. It might be staying in a job we do not particularly enjoy, or accepting a client with whom we would prefer not to work. However, there are things you should not do if you value your reputation.
My tagline at IdeaLady.com is “
If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.
I got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.”