Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

  • Home
  • Blog
  • Shop
  • Work with Cathy
  • Classes
  • Resources
  • About

Creating Trust in Client Relationships

June 15, 2009 by Cathy Stucker 1 Comment

trustPeople do business with those they trust. That trust can be developed in many ways. If they can visit your place of business, see you face to face, get comfortable with you, and know they can come to you if they have a problem, they will be more likely to trust you and to buy from you.

But what if you do business with people over the web, or by phone or mail? How can you build trust?

Of course, it is important to provide excellent products and services. Whenever customers decide to do business with you, they will know their trust was well-placed.

Here are some ways you can encourage them to make that first purchase:
[Read more…]

Filed Under: Dealing with Clients, Reputation Management, Success Tagged With: client relationship, clients, relationship marketing

How Much Is Your Reputation Worth?

December 15, 2008 by Cathy Stucker 3 Comments

for_the_money.jpgAre you ever tempted to do something “just for the money”? At some time in our lives, most of us do things that we would not do if we didn’t need the money. It might be staying in a job we do not particularly enjoy, or accepting a client with whom we would prefer not to work. However, there are things you should not do if you value your reputation.

There are people who will sell anything, and will say anything to sell something to you.  Although you may encounter them anywhere, the Internet seems to be a breeding ground for those who continually hype the latest and greatest way to separate you from your money. [Read more…]

Filed Under: Dealing with Clients, Reputation Management Tagged With: Business, Customer, ethics

Make Yourself Famous

November 30, 2008 by Cathy Stucker 1 Comment

fame.jpgMy tagline at IdeaLady.com is “Attract Customers and Make Yourself Famous.” Those things go hand in hand, as becoming even a little famous in your niche will cause customers to seek you out.

It is not as hard as you might think to get a little famous and, no, the paparazzi will not begin stalking you. Of course, publicity is a great way to gain fame, but you are dependent on the whims of the media for that.

So, while you are waiting for The Oprah to call, here are some things you can do today to make yourself a little famous. Many of these techniques are free, and all can help to create awareness of you and build your expert reputation while making you (at least a little) famous.

[Read more…]

Filed Under: Marketing, Publicity, Reputation Management, Social Media Tagged With: expert reputation, online marketing, press releases, Publicity, Social Media

Building Your Expert Platform

November 19, 2008 by Cathy Stucker 2 Comments

crowd.jpgIf you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.

In fact, most major publishers will not consider a book from an author who does not have an established platform. Even if you do not plan to seek a traditional publishing contract, however, having a platform will make it easier to profit from the content you create.

So how can you create a platform for yourself? [Read more…]

Filed Under: Creating Information Products, Reputation Management Tagged With: expert, platform, Publishing, reputation, Social Media

Do You Own Your Name?

October 21, 2008 by Cathy Stucker 7 Comments

com.jpgI got a political brochure in the mail today, and it was a nasty piece of work. Perhaps the worst part is that the URL for their attack web site is the candidate’s name, as in “JohnSmith.com.”

Many times, people looking for information will simply enter the name of a person or company followed by “.com.” Voters wanting to learn about the candidate may enter his name and end up on a site set up by his political enemies. People who do not read the attack brochure carefully may even think that the “JohnSmith.com”  site is the candidate’s official site.

Fortunately for this politician, when you do a Google search on his name, his real campaign site comes up first and the attack site was not in the top results. However,  you can not be certain that this will happen if you are ever the victim of this kind of identity theft.

You may think that you do not need to own <yourname>.com. You do business under a company name, and you do not ever plan to run for office, so why do you need to register your name as a domain name? [Read more…]

Filed Under: Blogging, Online Business, Reputation Management, Social Media Tagged With: Domain name, Domains, Social Media, Website

  • 1
  • 2
  • Next Page »

Search

Join Me! (Get Free Stuff!)

Get useful tips and techniques to build your business, plus member-only exclusives such as free webinars, as an IdeaLady Insider. It's free!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Connect with Cathy

 Facebook Google+ Twitter YouTube Pinterest LinkedIn Flickr StumbleUpon RSS Amazon Author Central

Recent Articles

  • When You Don’t Know What to Write
  • The Secrets to Creating Good Habits
  • Turn a Minus Into a Plus
  • Dealing With Business Setbacks
  • Be More Productive By “Going with The Flow”

Categories

Be an Expert Blogging Business Cards Business Start Ups Cash Content Copywriting Creating Information Products Creative Ideas Creative Marketing Strategies Creativity Customer Service Customer Testimonials Dealing with Clients Email Getting Things Done Growing Your Business Guest Posts Image Internet Marketing Life Lessons Making Changes Making Good Decisions Marketing Market Research Monday Morning Messages Money and Finances Motivation and Inspiration Mystery Shopping Networking Online Business Passive Income Persuasion Positive Thinking Pricing Publicity Public Speaking Reputation Management Running Your Business Sales Search Engine Optimization Social Media Success Technology Working Smarter Writing and Publishing

Learn About

Mystery Shopping
Book Publishing
Marketing
Becoming an Expert
Free Publicity

Cathy’s Other Sites

Mystery Shopping
Writing and Publishing
Find Cathy on the Web

Site Information

Privacy Policy
Legal Notices/Disclosures
Media Room
Contact

Return to top of page

Copyright © 1998 - 2018 Cathy Stucker - All Rights Reserved