Nothing says “expert” like standing at the front of the room, giving a speech. And it is easier than you may think. Here is how to start building your business with public speaking—even if you think you could never give a speech.

Many people, perhaps including you, are afraid to speak in public. Studies have reported that public speaking is the #1 fear of most people, even ahead of death. (Or, as Jerry Seinfeld put it, at the average funeral more people would rather be in the coffin than delivering the eulogy.) The best way to overcome your fear is to start speaking. It gets easier with experience.

To get practice in a supportive environment, join Toastmasters. Members give prepared and impromptu speeches and receive feedback on their strengths and how to improve their skills. To find a chapter near you, go to www.Toastmasters.org.

Every day, there are meetings of networking groups, professional associations and community organizations all over town. Many of those meetings need speakers. Most won’t pay you, but they will give you exposure, and usually lunch, too. While the Chicken ala King may not be anything special, the opportunity to reach an audience will build your reputation and cause customers to seek you out. [Read more…]