A question I get a lot is, “How do you make the time to…?” You can end that sentence just about any way you can imagine: How do you make the time to write a book, blog, market, do social media, etc. Most people have lots of things they say they want to make time to do.
You may remember that several years ago Jay Leno did an ad for Doritos where he said, “Eat all you want, we’ll make more.” Well, you can make more Doritos, but you can’t make more time. The reality is that everybody gets 24 hours in the day. Nobody gets 17, nobody gets 28. Everybody gets 24 hours. You can’t make more time. You need to decide how to allocate those hours that you have, and I’m going to give you some ideas to help you with that.