Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?

Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?

Here’s what NOT to do: Don’t submit your site to a bunch of those ‘free for all’ link and ad sites. All you’ll get is a lot of spam, and many search engines take a dim view of sites listed in such places.

In a recent article, I suggested posting press releases to online services such as PRWeb.com. The search engines index those archives, so include a link to your site in the press release.

Of course, one effective way to get links is to link to quality sites in your field, then ask for a reciprocal link. Although they aren’t required to do so, many will link back to you.

If you belong to an organization, see if they offer free (or paid) links to members’ sites.

Consider joining or starting a web ring. Web rings are groups of sites with a common theme that are linked to each other through a navigation bar. For more information about joining an existing web ring, or creating your own, go to http://www.webring.org/. It’s free.

For a detailed list of great link strategies, check out this article at SearchEngineWatch.com: https://searchenginewatch.com/sew/how-to/2064922/131-legitimate-link-building-strategies. You’ll find lots of terrific ideas for getting links to your site in search engine-friendly ways.

One of their strategies is to write a testimonial for a product or service you like and submit it to the company. Often, the company will use the testimonial with a link to your site. Want to try this one right now? Submit a testimonial for one of my products or services. If I use it on my web site, I’ll include a link to your site. (I may also use it in off-line materials, with your web site URL listed.)