Although we assimilate information differently, most of us learn best when we get information multiple times in different ways. This means to best communicate your marketing message you should make it available in several forms.
We absorb information in three basic ways: visually (see it), aurally (hear it) and kinesthetically (do it). While we use all three ways to learn, most of us are strongest in one way. For example, most of the time I learn best visually and least effectively aurally. Kinesthetic learning falls somewhere in the middle.
Written materials and photos aid visual learning. Use brochures, fliers, your web site, video (on DVD, tape or the web), articles and reprints, and similar media to get your message out visually. Don’t forget about publicity in print media and television.
The spoken word creates aural learning opportunities. Advertise or do interviews on radio, present speeches and seminars, or distribute audio tapes.
Kinesthetic learning takes place by doing. Include interactive exercises or instructions at your web site or on CD, put on live product demonstrations where customers can try your products themselves, offer samples, and otherwise get customers involved with you and your products.
The best marketing reaches people many times and in many ways. Don’t settle for less.