Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

  • Home
  • Blog
  • Shop
  • Work with Cathy
  • Classes
  • Resources
  • About

Creating a Summer Marketing Plan

July 16, 2012 by Cathy Stucker 1 Comment

Does your business slow down in the summer? Every business has its busy seasons and slow seasons, and for many small businesses the summer is a time when business is down. It may be because decision makers are on vacation or the heat just has everyone moving more slowly than usual. Or it may be because you expect business to be slower in the summer and don’t pursue new clients the way you do at other times of the year.

Whatever the reason, you can make more money this summer by creating a summer marketing plan. Think about what your customers need this summer (No, probably not a pitcher of margaritas–unless your business is a bar!) and offer it to them. Here are some ideas. [Read more…]

Filed Under: Marketing

Groupon’s Lesson: Do You Know Who Your Customers Are?

July 11, 2012 by Dan Janal Leave a Comment

This is a guest post from Dan Janal.

Everyone’s concerned about Google keeping tabs on your privacy. Here’s one group of businesses that apparently don’t keep tabs on you – restaurateurs.

Here’s the story.
[Read more…]

Filed Under: Guest Posts, Marketing Tagged With: Groupon, mailing list

Marketing with Summer Holidays

July 9, 2012 by Cathy Stucker Leave a Comment

Looking for a fun way to generate some business this summer? Holidays and observances are a great way to tap into what is on your customers’ minds or just have an excuse for an event or promotion. Some holidays are well-known and widely observed while others are a bit more…quirky. Either way, they can provide great ideas for blog posts, product sales, customer events and more.

You don’t have to rely only on holidays in your own country. Why not recognize an international holiday or a day celebrated in a far-away country?

Here is a list of some of the holidays and observances that are in the summer months. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it and plan ahead for next year.
[Read more…]

Filed Under: Marketing

What Does Your Customer Want From You?

October 19, 2011 by Cathy Stucker Leave a Comment

This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/.

Does your prospect know what business you’re in? Do you think they care?

Your prospect doesn’t give a Snail’s Hoot about you, or what business you are in. All they care about is getting their needs met. Contrary to what you think about yourself and your ilk, human’s are a very selfish lot. We really don’t care about your great credentials (unless we need someone with that particular credential), and we certainly don’t care about your beautiful packaging (unless it is one of our needs). [Read more…]

Filed Under: Guest Posts, Marketing

Recycling Publicity

September 26, 2011 by Cathy Stucker Leave a Comment

When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips: [Read more…]

Filed Under: Marketing, Publicity

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 51
  • Next Page »

Search

Join Me! (Get Free Stuff!)

Get useful tips and techniques to build your business, plus member-only exclusives such as free webinars, as an IdeaLady Insider. It's free!

I respect your privacy & will NEVER sell, rent or share your email address. More than a policy, it's my Privacy Pledge.

Connect with Cathy

 Facebook Google+ Twitter YouTube Pinterest LinkedIn Flickr StumbleUpon RSS Amazon Author Central

Recent Articles

  • Need Customers? Borrow Some!
  • When You Don’t Know What to Write
  • The Secrets to Creating Good Habits
  • Turn a Minus Into a Plus
  • Dealing With Business Setbacks

Categories

Be an Expert Blogging Business Cards Business Start Ups Cash Content Copywriting Creating Information Products Creative Ideas Creative Marketing Strategies Creativity Customer Service Customer Testimonials Dealing with Clients Email Getting Things Done Growing Your Business Guest Posts Image Internet Marketing Life Lessons Making Changes Making Good Decisions Marketing Market Research Monday Morning Messages Money and Finances Motivation and Inspiration Mystery Shopping Networking Online Business Passive Income Persuasion Positive Thinking Pricing Publicity Public Speaking Reputation Management Running Your Business Sales Search Engine Optimization Social Media Success Technology Working Smarter Writing and Publishing

Learn About

Mystery Shopping
Book Publishing
Marketing
Becoming an Expert
Free Publicity

Return to top of page

Copyright © 1998 - 2019 Cathy Stucker - All Rights Reserved