This is a guest post from Dan Janal.
Everyone’s concerned about Google keeping tabs on your privacy. Here’s one group of businesses that apparently don’t keep tabs on you – restaurateurs.
Here’s the story.
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Marketing with Summer Holidays
Looking for a fun way to generate some business this summer? Holidays and observances are a great way to tap into what is on your customers’ minds or just have an excuse for an event or promotion. Some holidays are well-known and widely observed while others are a bit more…quirky. Either way, they can provide great ideas for blog posts, product sales, customer events and more.
You don’t have to rely only on holidays in your own country. Why not recognize an international holiday or a day celebrated in a far-away country?
Here is a list of some of the holidays and observances that are in the summer months. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it and plan ahead for next year.
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What Does Your Customer Want From You?
This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/.
Does your prospect know what business you’re in? Do you think they care?
Your prospect doesn’t give a Snail’s Hoot about you, or what business you are in. All they care about is getting their needs met. Contrary to what you think about yourself and your ilk, human’s are a very selfish lot. We really don’t care about your great credentials (unless we need someone with that particular credential), and we certainly don’t care about your beautiful packaging (unless it is one of our needs). [Read more…]
Recycling Publicity
When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips: [Read more…]
Putting a Value on Publicity
When you get publicity, how much is it worth in dollars and cents?
One metric commonly used by publicists and others to put a dollar value on publicity is to compare the space or time received to what you would pay to advertise in that media. For example, if you got a one-page write up in a magazine, and that magazine charges $25,000 for a full-page ad, then the value of the article is $25,000. Or if you got a 30-minute radio interview, you determine the value of the publicity by multiplying the radio station’s rate for a one-minute commercial times 30.
OK, that can work when you are a publicist trying to convince your boss or your client that you are worth the money they pay you. But it doesn’t really have any relationship to reality.
The real value of publicity is what results it gets for you. Sometimes that can be quantified in dollars: You make $5000 in sales that can be directly traced to a media appearance. Often, though, it is hard to track exactly what results came from publicity.
And some of the benefits of publicity are almost impossible to quantify. How many clients do you get, at least in part, because you regularly appear in media? The clients may not tell you that is why they chose you, they may not even fully realize it themselves, but it may have been a big factor in choosing your business over another. [Read more…]
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