Does your business slow down in the summer? Every business has its busy seasons and slow seasons, and for many small businesses the summer is a time when business is down. It may be because decision makers are on vacation or the heat just has everyone moving more slowly than usual. Or it may be because you expect business to be slower in the summer and don’t pursue new clients the way you do at other times of the year.

Whatever the reason, you can make more money this summer by creating a summer marketing plan. Think about what your customers need this summer (No, probably not a pitcher of margaritas–unless your business is a bar!) and offer it to them. Here are some ideas. [Read more…]

Looking for a fun way to generate some business this summer? Holidays and observances are a great way to tap into what is on your customers’ minds or just have an excuse for an event or promotion. Some holidays are well-known and widely observed while others are a bit more…quirky. Either way, they can provide great ideas for blog posts, product sales, customer events and more.

You don’t have to rely only on holidays in your own country. Why not recognize an international holiday or a day celebrated in a far-away country?

Here is a list of some of the holidays and observances that are in the summer months. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it and plan ahead for next year.
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