Pat O’Bryan recently wrote about some lessons Billy taught him during a photo session. There were several good points, but the one that struck a nerve with me was near the end:
He’s…created a persona. The Billy we hung out with during the photo shoot was all business. No BS at all. But, when he’s being interviewed, Billy falls into character, and that character has been consistent for over 40 years.
Billy Gibbons has created a public Billy Gibbons who is not exactly the same as the private Billy Gibbons. He has built that public persona into a brand that is instantly identifiable.
Pat says that he may fall short in this area himself, that he is “the same guy all the time, whether it’s speaking to hundreds of people at a seminar or sharing a beer with my buddies at the American Legion Hall in Terlingua.” And that has, by his own admission, probably cost him money.
There is a lot of emphasis put on being real and being yourself, and that is important. But with a caveat. Your public face needs to be a revved-up version of yourself. [Read more…]
Last week I found a list that I’d created on my iPad called: “10 Marketing Things You Already Know – But May Not be Acting Upon.” 
Nearly every public relations campaign can be improved by using a case study.
Rose is a talented and determined consultant and coach who works with medical professionals to help them become more balanced in their work and their lives, overcoming stress and burnout so common to the medical profession.
Does your business slow down in the summer? Every business has its busy seasons and slow seasons, and for many small businesses the summer is a time when business is down. It may be because decision makers are on vacation or the heat just has everyone moving more slowly than usual. Or it may be because you expect business to be slower in the summer and don’t pursue new clients the way you do at other times of the year.