Want to know what is being said about you, your company, or the competition? Or just keep up with trends and developments in your industry? There is an easy and no-cost way to have news sent to your e-mail inbox.
Google provides a service called Google Alerts. You enter the terms you want to search for. When Google finds a news item web page containing your search term, it sends you an e-mail with a link to the page. Google will send the alerts daily, weekly, or as they happen.
I’ve entered my name, web site URL, and keywords and phrases that relate to my business, and receive daily alerts telling me when and where those terms appear. Entering the name of a competitor or their product can help you track what they are doing and what people are saying about them. Considering adding a new product? Set alerts for terms related to the product and its market as part of your market research.
To learn more and to sign up for your Google Alerts, go to http://google.com/alerts