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How to Make Decisions

June 10, 2009 by Cathy Stucker 4 Comments

decisionsMany of our worries arise from our postponement of decisions. Don’t vacillate. It is better to make a wrong choice than to tear yourself apart making and unmaking the same decision.

Where there is indecision, there are doubts. Where there are doubts, you have conflict. Where you have conflict, you have symptoms. The longer your indecisiveness lasts, the more difficult the problem seems to become. If you vacillate long enough, your state of anxiety can become chronic.

There is no recipe for infallibility. The trouble with most of us is that we want some sure-fire recipe for being right 100 per cent of the time. There is no such recipe. [Read more…]

Filed Under: Making Good Decisions Tagged With: decision, decision making, decisions

One Size Does Not Fit All

November 25, 2008 by Cathy Stucker 1 Comment

one-size.jpgI read a lot of marketing and business advice from different sources, and I see a lot of, “Always do this,” and, “Never do that,” in the words of the gurus. But should you “always” listen to the gurus? The answer becomes clear when you realize that much of the advice from one expert will directly contradict the advice from another.

Of course, there are a few things that will work for almost anyone, or that should generally be avoided. However, for everything a guru says is a waste of time and money and never works, there is someone, somewhere who is doing it successfully. Whether you are thinking about blogging, advertising, sending press releases, publishing a book, or other promotions, you will want to consider whether it is a good idea for you, not just what the gurus say.

So how to do you know which ideas will work for you and which will not? A bit of analysis and planning can help you decide. When you follow that with testing, you will know if you have a winner or a dud. [Read more…]

Filed Under: Making Good Decisions, Success Tagged With: Idea, marketing

Bad Assumptions Lead to Bad Decisions

October 6, 2008 by Cathy Stucker 3 Comments

no.jpgThe marketing manager for a large Internet business told me that her company had considered starting a blog to communicate with their clients; however, they decided not to after they conducted a survey of their customers where 85% said that they never read blogs.

Basing actions on a survey can be a good idea, but I would not have made the assumptions that this company did. This post is not about convincing you to have a blog (although you probably should). Instead, it is a warning about letting your biases cloud your interpretation of data and your decision making. [Read more…]

Filed Under: Blogging, Making Good Decisions, Marketing

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