This is a guest post from Chuggin McCoffee of The Coffee Bump.
No matter what you may have heard, it really does matter how you manage your reputation online as a small business. This is your opportunity to dive into a competitive niche market and come out on top by using social media to your advantage!
To begin with, what type of social media profiles do you have set up? It is important for small business to have a number of social media profiles, but the catch is that you need to have enough time to cultivate them. It won’t do you any good to sign up to any and every social media website if you can’t put in the effort. You can start with the most popular choices in Facebook and Twitter, and work on nurturing genuine relationships with people.
If you are a Twitter user, a helpful tip for small businesses is to start following people in your area of interest. Within social media, it is so important to be a giver and not a taker, so if you start to follow people first, create conversations, and offer advice, people will be drawn to you. The point is to use this relationship approach to make connections with people so that they will be interested in what you have to offer. On the flipside, people will be incredibly turned off by you if all you do is self-promote and spam, spam, spam.
Once you have cultivated a loyal following on Twitter, you can start to create updates about your business. Anyone and everyone out there always pays attention to a deal or free offer, so if you are hoping to get more traffic to your website, you can use tweets about discounts and deals to attract attention.
Last of all, use any number of Twitter apps that have a keyword tool. This can benefit a small business because you can start plugging in the name of your brand or company to see if you are being talked about. If you are a very new company, you can plug in specific keywords that you are targeting to find out what people are discussing. As an example, if you are selling cosmetics as a small business online, you can type in cosmetic related keywords to get into conversations on Twitter about that topic. This gives you the opportunity to get to know people in your niche market and then further draw them back to your website when the opportunity presents itself.
It really is that simple, but being successful as a small business through social media takes effort and commitment. Are you ready to get started?
For a wide selection of all things coffee, check out Chuggin McCoffee’s website at The Coffee Bump.