Note from Cathy: This is a good time of the year to make assessments of your business and your life. Too often, though, those assessments focus only on what is wrong or what is missing and we miss the big picture. I love the approach taken in this article by Robert Middleton. It is published here (with his permission) so you can learn from it, too.
This Saturday I called my youngest sister to wish her happy birthday.
We spent some time catching up before the conversation drifted to the topic of her art business and how she felt bad that she procrastinated a lot, didn’t have goals and overall wasn’t a success.
So, of course, being a coach, I started asking her questions.
“Is it really true you’re not a success?” I asked her. “Yes, you don’t make as much money as you’d like, but does that mean you’re not a success?”
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Last week I found a list that I’d created on my iPad called: “10 Marketing Things You Already Know – But May Not be Acting Upon.” 
Nearly every public relations campaign can be improved by using a case study.
This is a guest post from Dan Janal.