This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/.
Does your prospect know what business you’re in? Do you think they care?
Your prospect doesn’t give a Snail’s Hoot about you, or what business you are in. All they care about is getting their needs met. Contrary to what you think about yourself and your ilk, human’s are a very selfish lot. We really don’t care about your great credentials (unless we need someone with that particular credential), and we certainly don’t care about your beautiful packaging (unless it is one of our needs). [Read more…]