Note from Cathy:
This article resonated with me for a number of reasons. In many ways, Robert’s experiences in content marketing are similar to mine. I am doing less consulting (and less content marketing) these days, but writing articles for my website and ezine, and to publish elsewhere online, was an important part of how I built my business.
When I suggest that starting an email list and sending an email newsletter is important for a new business, many of my clients would say, “But I don’t know what to write about!” Robert’s answer is perfect.
Have an email newsletter, publish your content on a website or blog, and post links to your content on social media. It works.
And if you are not sure what to write about, just start writing. I used to write a weekly newspaper column. Every week I had to turn in 500 words. It didn’t matter if I didn’t know what to write about, I had to write about something. There were times when my column was due in an hour and I still didn’t know what it would be about. But it always got written and submitted on time. Make yourself write. If you are selling what you know as a consultant, coach or information marketer, content marketing can be the most effective way to get more clients and make more sales.
Now take a look at what Robert has to say. I think you will enjoy it an be inspired by it.
Cathy
Some Mondays I don’t know what to write in my weekly eZine article. Other Mondays I’m more prepared because I’ve been thinking of a topic for several days.
Today is the former. No idea what to write about.
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Last week I found a list that I’d created on my iPad called: “10 Marketing Things You Already Know – But May Not be Acting Upon.” 
Nearly every public relations campaign can be improved by using a case study.