Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

The Theme for a New Year

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create-2017

It is time to start thinking about where you will take your business over the next year. For several years, I have chosen a theme word to keep me focused on what I am trying to achieve. For example, one year the word was “Product,” when I was focused on creating lots of new products. That single word keeps me on the right track, and working toward my goals.

Your theme should be one or two words that relate to your most important goals for the year. Examples of themes might be Organization, Focus, Influence, Visibility, Service, Revenue, Involvement, Delegate, etc. Here is how you can choose your theme and use it to help you achieve more in the new year. [Read more…]

Setting Outrageous Goals

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If you believe that you do not have the success that you deserve, it might be due to the fact that you’re setting your goals too low. You might be aiming for too many low-hanging fruit when you should be scaling treetops instead. Your business might be held back by your low expectations. Sadly, your team might not be achieving all they could because so little is expected from them. What you expect from your staff and your customers might be so close to what they are already providing that there is a certain level of complacency that sinks in. Instead of getting dramatic results, you are forced to settle for incremental improvements.

By shooting for a small piece of the pie, you unconsciously settle for crumbs. If you want to break out of mediocrity, you need to start setting outrageous goals. A lot of times, to hit the moon, you have to aim for the sun. Here are some tips on setting outrageous goals.
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