Will your customers spend more money if it saves them time?
With all of us feeling more pressed for time these days, it is likely that your customers are making decisions about where they spend their money based on convenience. Yes, price and quality are important, but time has become an important part of our buying decisions. Customers are more willing to do business with companies that save them time, even if it costs them more money.
When I had more time than money, I was willing to spend time to save money. These days I find myself less and less willing to do so. I will pay more if it saves me time–and aggravation.
How does this affect your business? To get and keep customers make it easy for them to do business with you. And don’t be afraid to charge premium prices if you deliver convenience.