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Thinking in Your Sleep

October 1, 2008 by Cathy Stucker

When you are seeking the solution to a problem, one bit of advice you may receive is to “sleep on it.” But before you head off to take a nap, follow these tips to activate your subconscious mind and get the answers you need.

I often use the time while I am sleeping to come up with new ideas and answers to questions. This is the process I follow. Try it and see if it works for you.

Because many times the answer will come immediately upon awakening, make sure you do not forget it by recording it as soon as it comes to you. Put a pad and pen or a voice recorder within arm’s reach before dropping off to sleep.

Waking to the shrill sound of an alarm clock may banish the great idea your brain came up with, so consider allowing yourself to wake up when you are ready (without an alarm) or to a more soothing sound, such as music.

Do not take a sleeping pill or drink alcohol. You may think that they will help you to sleep better, but you will not get the restful, energizing sleep your brain needs. Some people find that drinking a bit of milk (particularly warm milk) right before bed helps them to sleep. There is some medical basis for this (milk contains tryptophan), so you might give it a try.

Shortly before bed time, spend a few minutes thinking about the question you want to answer or the problem you are trying to resolve. Roll it around in your brain, considering the facts you have. The point here is not to seek the answer, but to store the brain food that you will process during the night. Tell yourself that you will wake up when you discover the answer.

Turn off your brain and go to sleep. If your mind is racing through all of the things you must do tomorrow, or reviewing everything that happened today, you need to slow down and drift off to sleep. Try meditating, listening to gentle music, or just breathing deeply. Allow your mind and your body to relax and fall asleep.

You may wake up with the answer in the middle of the night. Or, it may come to you as you awaken in the morning. Whenever it happens, write it down or speak it into the recorder while it is still fresh. You may think you will remember it later, but it is very possible that you will not recall the idea once you are fully awake.

Do not be disappointed if the answer does not come to you immediately. I find that sometimes it occurs to me later in the day, or after another night of letting my brain work on the question while I sleep. Whenever the idea comes to you, write it down or record it in some way before it disappears.

Be open to the possibilities that exist in your mind, and you can discover ideas that you did not know were there.

Copyright Cathy Stucker.

Filed Under: Creative Ideas, Motivation and Inspiration, Problem Solving, Working Smarter

Solo-preneuring: Get Paid to Do What You Love to Do

March 24, 2008 by Cathy Stucker

Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.

Do you look forward to going to work every day? Do you enjoy your work so much that you can’t imagine doing anything else? If so, don’t read any further. But if you’ve noticed that Monday through Friday the clocks seem to run slower than they do on the weekends, read on to learn how you can get paid to do work you love.

It is generally believed that you have only two choices when it comes to earning your living: you can be an employee of someone else, or you can start a business and have others working for you.

As an employee, you have to perform up to the expectations of others—your bosses. That means working the hours they set, and doing the work they give you, in the way they tell you to do it. In exchange, you get the security of a regular paycheck. Of course, we’ve all seen in the last few years that there is nothing secure about anyone’s paycheck.

Entrepreneurs work on their terms, but that doesn’t mean they have it easy. Launching a business requires a commitment of time and money, and may take all of both that the entrepreneur can scrape together. Often, the entrepreneur has not gone from slave to master, but has merely traded one master (the boss) for another (the business).

There is an alternative–Solo-preneuring. The Solo-preneur chooses the work he wants to do. She decides what hours she will work. He is not faced with the pressures of making a payroll, nor does he have to go, day after day, to the same old job. Most importantly, the Solo-preneur controls her own destiny. No other person decides her fate.

Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.

The Solo-preneur has the best of both worlds–freedom from corporate bondage, without taking on the shackles of responsibility required to run a traditional business. Imagine waking up in the morning excited and happy. And doing work that is so in tune with your talents and interests, that it hardly seems like work to you. That’s what Solo-preneurs do.

The Solo-preneur finds ways to make money doing the things he enjoys, while minimizing or eliminating the tasks he doesn’t want to do. As a Solo-preneur, you may choose to do only one type of work. Or, you may combine two or more related functions (e.g., a desktop publishing business and a mailing service). You may even combine two or more completely unrelated pursuits.

My own experience is a great example. I enjoy teaching and speaking, so I conduct seminars and deliver speeches through my own company, and as a contractor for other companies. Writing is another favorite activity, so I write books and magazine articles.

Most of my traditional business experience is in insurance, and I am a licensed agent. Instead of selling insurance, though, I do contract enrolling. It allows me to use my insurance background as well as my public speaking skills, and I can accept work when I want it.

It’s important to remember that there aren’t a lot of rules about Solo-preneuring. The key is flexibility. Your enterprise can be as big or as small as you wish. You may start out small and grow to a large enterprise employing many others, or you may keep it small enough that you remain the only “employee”. You can pursue it full-time or part-time, or even in your spare time for extra income while you work at a traditional job.

The secret to success is starting small (without a lot of up front expense) and adding new profit centers to build your income.

In every other area of your life it seems that people will advise you not to “put all of your eggs in one basket”. No financial advisor would recommend putting all of your savings in only one investment. But when it comes to the key to providing financial security for you and your family, everyone from friends to a guidance counselor to your mom will tell you to go find a good job and stay with it. If that’s not putting all your eggs in one basket, then what is? We’ve all learned that the days of getting a job right out of school, staying there for 40 years, then collecting a gold watch at retirement are over. The work force is changing rapidly. And many people have found themselves pushed out of a company just when they need the job most.

The answer does not lie in the advice given to entrepreneurs, either. The entrepreneur is told to take all his time and money and put it into one concern. Think of nothing else, work on nothing else, and focus completely on making that one venture a success. The reality is that, even with that dedication, a large percentage of entrepreneurial companies do not succeed. So the entrepreneur is left with nothing after working night and day.

And whether you are an employee, an entrepreneur or a Solo-preneur, you will find that business cycles impact you. Various types of businesses are impacted differently by these business cycles. If you operate more than one venture, each will react differently to change. One may slow down while another picks up. In this way you are not going to lose all of your income because of changes in the economy.

Don’t tie your success to one job, one customer, or even one line of work. Be flexible and follow your wishes and dreams. Start one venture, get it rolling, then start another. The time and energy to manage multiple ventures will be there for you, because the work itself will energize you.

Do you remember The Ed Sullivan Show? Ed often had performers who balanced spinning plates atop high sticks. These performers could keep ten or more plates spinning at a time by following a couple of simple principles: Start them one and a time, and tend each one as necessary. Think of Solo-preneuring that way. Start small, then build on your successes. Keep the whole thing in motion by tending whatever requires your attention today.

If your goal is to make $30,000, you may think that there is nothing you can do that would generate $30,000. That’s probably not true, but instead of looking for one thing you can do to earn $30,000, why not look for three ways to make $10,000? These enterprises may be related or not, you may do all of them part-time throughout the year, or you may do each one for only a short time each year. Whether you want to make $30,000 a year or $300,000 a year, the principles are the same.

Virtually anyone can be a Solo-preneur. The key to your success is having an interest in something and a way to make money with it. Most of us can easily identify our interests, so the next step is to determine how to make money with them. Once you start, the problem will not be coming up with ideas to generate income, it will be finding the time to put them all into action!

What Can You Do?

You have skills and abilities that others do not. We often undervalue the things we know and what we can do, thinking, “If I can do it, anyone can.” Well, “anyone” can’t. Maybe you are an excellent cook, or a Civil War buff, or you know all about computers. Whatever your knowledge or skills, they are of value to others. All you have to do is figure out how to package and market them.

Ask yourself:

What do I know that others don’t?

What can I do that others can’t?

What will I do that others won’t?

What can I do for others less expensively than they can do it for themselves?

Be open-minded and creative. You may not immediately see how to turn your interest into a profit center, but try looking at it from a different perspective. If you know how to make the world’s best cheesecakes, one option would be to bake and sell your cheesecakes. But how else could you use that skill to generate income? You could write and self-publish a cookbook of cheesecake recipes. Or you could teach a class on making the perfect cheesecake. There are probably many other ways that you could think of once you open your mind to the possibilities.

Get Started Now!

The best time to start is always now. Stop saying that “someday” you will take charge of your life and do what you have always wanted to do. Get out your calendar and look at every page. Do you see anything labeled “someday”? I didn’t think so. “Someday” is a code word for “never.” Don’t wait for the kids to go to school, or finish school, or move out. Don’t wait for the day when you have more money, or more time, or more whatever. And don’t think that you are too young or too old, not smart enough, or creative enough, or somehow not good enough to do this. There will always be more to learn and do, so don’t think that everything has to be perfect when you start.

How can you get started? An ancient Chinese proverb says, “The journey of a thousand miles begins with a single step.” Take that single step today. It might be as simple as making a phone call to get more information about something that interests you, or you might sign up for a class, register a business name, create a flyer to promote your services, etc. Just pick a step, do it, then go on to the next step.

Want to know more about Solo-preneuring? This article is based on content from the manual, Solo-preneuring: The Art of Earning a Living Without a Job, the self-help guide for those who want to escape corporate bondage and find success doing work they love. For more information, go to https://www.idealady.com/products/solobook

Filed Under: Business Start Ups, Creative Ideas, Running Your Business

Think Inside the Box

May 28, 2007 by Cathy Stucker

Every book on creativity published in the last several years has encouraged us to “think outside the box.” Thinking outside the box can deliver some great ideas. Unfortunately, those ideas have to be executed inside the boxes we all inhabit.

The reality is that we all have a limited amount of time, money and other resources. There are other people, such as partners or clients, who have at least some control over what we may and may not do. In The Houdini Solution (McGraw Hill, 2007), Ernie Schenck says that we should embrace those limits and use them to spark creativity. The book’s title comes from the idea that the great magician Harry Houdini did his best work when he was handcuffed, shackled and stuffed in small boxes.

You may feel that you, too, are handcuffed, shackled and stuffed in a small box when you think about the limitations you face in your business. Perhaps you believe that you do not have the budget to market your business effectively, or you lack the staff to grow your business, or you do not have time to develop creative ideas. Instead of using those limits as an excuse to do nothing, accept them and find a way to work around them.

If you do not have enough money to do things exactly as you might like, then scale back and find a way to do what you can. You may find that a simpler idea is not only cheaper to execute, it is also more effective.

Instead of hiring staff and hoping that you will generate enough new business to keep them busy, assemble a group of freelancers you can have on-call for when they are needed. Bring on an intern who can handle a variety of projects. As your business grows, you may choose to hire permanent staff members from your pool of freelancers and interns.

Have you ever noticed how much you can get done when you have a deadline? Creativity can thrive on deadlines, too. When the pressure is on, ideas flow. Schenck gives the example of the 1980s television show, MacGyver. In each episode, Richard Dean Anderson’s character would get himself out of seemingly impossible situations using whatever was handy. Although you may never have to disarm a nuclear bomb using nothing but a paper clip, modeling clay and pantyhose, learning to quickly find creative solutions will certainly help you in your business.

Do not hold out for the big idea. Big ideas can completely change your business and catapult you to new heights. But as Schenck points out, ideas do not have to be big to be good. Small ideas can often be implemented quickly and easily, at little cost. Over time, a series of small ideas can even outperform a big idea, without the disruption and risk that often accompany big ideas.

Create an atmosphere where you can be creative, and get in the habit of looking for innovative solutions. You may surprise yourself!

As the Idea Lady, Cathy Stucker helps entrepreneurs and professionals attract customers and make themselves famous. Get free marketing tips at http://www.IdeaLady.com/

Filed Under: Creative Ideas

Turning a Negative Into a Positive

April 26, 2006 by Cathy Stucker

Do you get hung up on something you see as a shortcoming of your business? What you believe is a negative can actually be a positive to your customers.

Perhaps you are starting out in business and do not have the budget for an office. Why not take your business to your customers? Would customers appreciate the convenience of having you come to them instead of them having to fight traffic to get to you? Of course. What you thought of as a negative (“I can not afford an office.”) is a positive benefit to your customers (“You don’t have to come to us—we will come to you!”).

When a friend of mine was starting her massage practice, she was working full-time in a corporate job. She could only see clients on nights and weekends. That turned out to be a big plus for her customers, many of whom also had 8-to-5 jobs and preferred seeing her outside of their normal work hours. When she went to full-time in her massage business, she decided to continue offering evening and weekend appointments.

If one of your products can only be produced in limited numbers, or is only available at certain times of the year, that can be a big plus for your marketing. Build up to when the product will be available and create excitement among your customers. The fact that something is in short supply, or is only available for a limited time, can make it more desirable to customers because it creates a sense of urgency. Your customers may not camp out all night to buy your product, as they did for the Playstation 3, but they will know that if they do not act now, they will be left out. That will motivate them to buy.

And sometimes the switch from negative to positive comes from how your present it. Even if you believe that something will be perceived by customers as a disadvantage, present it simply as a matter of fact. Let’s say your product comes in one color. Saying, “It only comes in blue,” showcases a shortcoming. Saying that the product is, “a vibrant blue,” gives the same information without the negative spin. Maybe I like blue and would be perfectly happy with blue; however, telling me that I can only have blue makes me start wishing for a green one. After all, we humans always want what we are told we can not have.

Of course, you should never make misrepresentations or try to deceive customers. Always be truthful when describing your products and services. But that does not mean that you have to accentuate the negative.

Start by listing all of the features you see as potentially negative. Then look at each feature from your customers’ point of view. Find the positive benefits to customers in each feature. Those benefits are probably things that make your business uniquely able to serve your market, so include them in all of your marketing communications.

As the Idea Lady, Cathy Stucker helps entrepreneurs and professionals attract customers and make themselves famous. Get free marketing tips at http://www.IdeaLady.com/.

Filed Under: Creative Ideas, Marketing

What’s Next? Creating Spin-Offs From Your Book

April 26, 2005 by Cathy Stucker

It is difficult to make a living publishing if you have just one book. In addition to your book, think about adding other products and services to better serve your customers and increase your profits. Here are some ideas to get you started:

    • Additional Books
    • Booklets
    • Workbooks
    • Reports
    • Manuals
    • Pamphlets
    • Tip Sheets
    • Newsletters
    • Resource Guides
    • Directories
    • Consulting
    • Speaking
    • Teaching
    • Tutoring
    • Seminars & Workshops
    • Teleclasses
    • Audio Tapes & CDs
    • Video Tapes
    • CD-ROMS
    • Subscription Web Site
    • Faxes/Fax-on-Demand
    • On-line Publishing/Ebooks
    • Manufacture or Private Label Supplies and Related Products
    • Plush Toys
    • T-shirts & Caps With Your Logo or Slogan
    • Calendars
    • Games
    • Buttons
    • Notecards
    • Postcards
    • Mugs
    • Card packs
    • Posters
    • Charts

    Think of how you can recycle what you have created in new and interesting ways.

    For more great ideas, see Cash Content Formula.

Filed Under: Cash Content, Creative Ideas, Writing and Publishing

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