Is your writing drab and boring, or does your personality shine through? When you create a product, you’re putting a bit of yourself into it (if it’s any good). The personalization that goes into your product line will help endear you to your customers – it makes them want to come back for more.
People don’t just want sterile step-by-step information when they’re reading how-to books and informational products. They want to enjoy the read. You need to have your own style and voice.
If you hire a ghostwriter to create your product, make sure you go back through and use your voice within the text. Let me show you an example from the anti aging niche and you tell me which short paragraph is more interesting: