Cathy Stucker - The Idea Lady

Attract Customers and Make Yourself Famous

Profiting With Google AdSense

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The basics of AdSense are easy, but there are lots of tips and tweaks to improve results. Where you place the ads on the page, the type of ad units you choose, the format of the ads and more all play a role. For example, text ads often get better results than graphical banners. That is probably because people ignore banners as obvious ads, but the text ads look more like the rest of the content on the Web site.

In fact, making the ads blend in with the site content will increase the number of clicks the ads receive. This can be done by choosing colors that blend with the site’s color scheme.

There are three factors that influence how much you can earn with Google AdSense:

* The number of ad impressions (how many people see the ads);

* The click-through rate (how many people click on the ads); and

* The value of the keywords (how much advertisers bid and pay).

Although I have done better than I expected with AdSense, my goal is now to dramatically increase my AdSense income. The factor that is most easily under my control is the number of ad impressions. So, my first step is to focus on increasing ad impressions.

To do that I am:

* Inserting the AdSense code on more pages of my sites. I am now adding Google AdSense to all of my article pages at IdeaLady.com as well as at new sites I am launching.

* Increasing the number of content pages on which I can place Google AdSense. That means adding more article pages.

Yesterday morning I added Google AdSense to some additional pages at IdeaLady.com. In less than 24 hours, I saw a 50% increase in ad impressions. The best part? Revenues for the day were 50% higher than average, too. This is only one day’s result, however, it is encouraging to see results so quickly.

My next steps will be to continue adding content pages and ads, and to test ad placement and format to see what works best on my site. I will keep my Insiders informed of my progress as I have more data to share.

If you are currently using Google AdSense on your site, look for ways to increase your ad impressions. Add the code to more pages, increase the ad units on each page (within the Google Terms of Service), and/or add more content pages with ads.

If you do not have an AdSense account: http://www.google.com/adsense

Repurposing Content

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Today’s phrase that pays is “repurposing content.” That means taking intellectual property you have created and using it in another way. For example, turning a book into an audio program, or excerpting parts of the book into articles.

Repurposing content can help you reach a brand new audience with your ideas. One advantage of tranferring your existing information into new formats is that you can meet the needs of people with different learning styles. This can help you to reach a larger audience with your message, as well as increasing your profits.

Here are some examples of how you can repurpose content:

Workshops can be recorded to audio or video. They can be transcribed and turned into articles, booklets and books. If the workshop includes a PowerPoint presentation or other visuals, the presentation can be made available on CD.

Books can be excerpted into articles and booklets. Articles may be sold, or offered freely to get more exposure for you and your products. Books can be read to audio and sold on CD or as an online download. Better yet, adapt the content into a new audio program, not simply a reading of the book.

Articles and booklets can be combined to create a book. Or put several articles together in a PDF and offer it as an ebook.

If you have a large collection of articles, audio, etc., consider setting up a membership Web site. Charge subscribers a fee to access existing and new content.

Modify content to appeal to a new audience. Do you have products you created for insurance sales people? Could they be modified to serve Realtors?

This barely scratches the surface of the ways you can use and reuse your content for promotion and profit. Use your imagination and creativity to find new ideas.

For more great ideas on repurposing content, see Cash Content Formula.

What’s Next? Creating Spin-Offs From Your Book

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It is difficult to make a living publishing if you have just one book. In addition to your book, think about adding other products and services to better serve your customers and increase your profits. Here are some ideas to get you started:

    • Additional Books
    • Booklets
    • Workbooks
    • Reports
    • Manuals
    • Pamphlets
    • Tip Sheets
    • Newsletters
    • Resource Guides
    • Directories
    • Consulting
    • Speaking
    • Teaching
    • Tutoring
    • Seminars & Workshops
    • Teleclasses
    • Audio Tapes & CDs
    • Video Tapes
    • CD-ROMS
    • Subscription Web Site
    • Faxes/Fax-on-Demand
    • On-line Publishing/Ebooks
    • Manufacture or Private Label Supplies and Related Products
    • Plush Toys
    • T-shirts & Caps With Your Logo or Slogan
    • Calendars
    • Games
    • Buttons
    • Notecards
    • Postcards
    • Mugs
    • Card packs
    • Posters
    • Charts

    Think of how you can recycle what you have created in new and interesting ways.

    For more great ideas, see Cash Content Formula.