Cash Content Archives - Cathy Stucker

3 Strategies for Quick & Easy Content Creation

September 2, 2020 by Cathy Stucker

No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content.

Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts…

The list is endless. In fact, you can spend the majority of your workday creating content. And it’s still not enough.

Sound familiar? What if you could quickly and easily create more content, without spending hours at the keyboard? Here are a few ideas to help you quickly and easily create the content you need (without breaking the bank hiring writers). [Read more…]

Create Great Content (Even If You Think You Can’t Write)

January 5, 2016 by Cathy Stucker

create-content You know you need to create content for your website or blog in order to build your audience and promote your business, but you’re stuck because you think you can’t write. Well, don’t give up yet, because you don’t need to be a great writer to create compelling and effective content. Try a few of these ideas.
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Creating Outstanding Online Content

March 20, 2015 by Cathy Stucker

online content Online writing is a specific skill. Getting it right takes knowledge and practice. Of course, anything that makes your writing more engaging and entertaining offline generally should work well online. It’s just that there are some additional factors to bear in mind and some unique pointers that can help your web content be even better.

Don’t Waste My Time!

Long introductions are great for setting the scene and they can give depth to your writing. That said though, you don’t want to meander around the point of your post – especially online where attention spans are famously short. The sooner you start delivering on the promise of the title, the fewer people you’ll lose and the less ‘boring’ your writing will seem.

Break it Up

Remember those short attention spans? (If not, you may be a victim of a short attention span. I just mentioned this three sentences back!) Keep readers interested by breaking up your articles with headings, sub headings and bullet points. Don’t be afraid of white space. The right typeface also goes a long way in making content readable and understandable. This way people can quickly skim the text on your site and get an overview. They’ll then be able to quickly decide whether it’s for them or not.

Share Your Sources

One of my favorite statistics is that 68.7% of all statistics are made up on the spot. (Think about that for a second. Yeah, that’s right…I made up that statistic.) Be credible by showing your work. Where did you get that statistic, fact or anecdote? If your aim is to develop trust and authority through your writing, then telling them where you got your information is a great way to get people on board – especially if you can link to studies, surveys or authority sites to back up your points. Google also likes it when you do this, so it’s very good for SEO. And it is good netiquette to link to sources.

Be Conversational

You want to sound professional and authoritative, but you also want to make sure that your writing is easy to read has good flow. Don’t fill your writing with jargon that the average reader won’t understand.

While you are writing, imagine that you’re talking to a friend and write the way you would normally speak. You might need to be more or less colloquial (e.g., removing contractions or slang) than you would in conversation, but this is a good start. The best way to ensure that your content flows well and is easy to read is to read it out loud before hitting “publish.”

Make your writing inviting and readable, and you will naturally attract more readers and fans.

Content Ideas are Everywhere

June 24, 2014 by Cathy Stucker

content-ideas Think you don’t have anything to share? Maybe you don’t think you are enough of an expert to help other people learn. Think again. Your life experiences along with what you are presently learning can make great content. All you need to do is take notice of it, seize it before you lose it, and transform it into an article, blog post or video.

My business model is, “Learn it. Do it. Teach it.” What that means is that I have built a successful business on learning things that I wanted or needed to know, doing them myself, then teaching others what I did right and what I did wrong, and how they can do it right. You can do the same. What attracts your interest and makes you want to learn about it? Learn it, do it yourself, then share what you learned with your audience.

Looking for a quick idea? What mistake did you, one of your clients or one of your colleagues recently make that others can learn from? Everyone likes to hear about other people’s boo-boo’s, and it’s always cheaper and less painful to learn from others’ mistakes rather than our own. So keep your eyes and ears open and you’ll find a ton of content with this idea alone. You may want to change some of the details to protect client confidentiality, but you can easily change a few pieces of identifying information without losing the lesson.
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