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Bad Assumptions Lead to Bad Decisions

October 6, 2008 by Cathy Stucker

no.jpgThe marketing manager for a large Internet business told me that her company had considered starting a blog to communicate with their clients; however, they decided not to after they conducted a survey of their customers where 85% said that they never read blogs.

Basing actions on a survey can be a good idea, but I would not have made the assumptions that this company did. This post is not about convincing you to have a blog (although you probably should). Instead, it is a warning about letting your biases cloud your interpretation of data and your decision making. [Read more…]

Filed Under: Blogging, Making Good Decisions, Marketing

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