Attract Customers and Make Yourself Famous
One of the questions I get a lot goes something like this, “How do I get customers for my business? I don’t have an advertising budget, an email list, a popular web site or any other way to reach an audience. How can I start making money without those things?”
Here’s how… [Read more…]
Note from Cathy:
This article resonated with me for a number of reasons. In many ways, Robert’s experiences in content marketing are similar to mine. I am doing less consulting (and less content marketing) these days, but writing articles for my website and ezine, and to publish elsewhere online, was an important part of how I built my business.
When I suggest that starting an email list and sending an email newsletter is important for a new business, many of my clients would say, “But I don’t know what to write about!” Robert’s answer is perfect.
Have an email newsletter, publish your content on a website or blog, and post links to your content on social media. It works.
And if you are not sure what to write about, just start writing. I used to write a weekly newspaper column. Every week I had to turn in 500 words. It didn’t matter if I didn’t know what to write about, I had to write about something. There were times when my column was due in an hour and I still didn’t know what it would be about. But it always got written and submitted on time. Make yourself write. If you are selling what you know as a consultant, coach or information marketer, content marketing can be the most effective way to get more clients and make more sales. Try your hand at academic writing, pursuasive paper topics will demonstrate your ability to convince the reader.
Now take a look at what Robert has to say. I think you will enjoy it an be inspired by it.
Cathy
Some Mondays I don’t know what to write in my weekly eZine article. Other Mondays I’m more prepared because I’ve been thinking of a topic for several days.
Today is the former. No idea what to write about.
[Read more…]
Have you ever driven a familiar route, arrived at your destination, and realized you do not remember how you got there? You had driven that way so many times, you were not even consciously aware of making turns, stopping at traffic signals (At least I hope you stopped at traffic signals!) and making the hundreds of tiny decisions you make as you drive.
Driving that same route again and again had become a habit. Habits cause us to do things without even thinking about how we do them or even if we should be doing them in the first place. They are like a magnetic force that’s constantly pulling us toward doing the same things over and over again. And once we do those things over and over again over a period of months and years, that magnet pulls stronger and stronger.
A habit can be a good thing. There are likely things you do every day that are great for your health, family, and business. You do these things without really thinking about them. However, there are other things that aren’t so great for your health, family, and business. These things consistently lead to bad results and you may not be sure how to stop them. In fact, you may not even be aware that you do them. [Read more…]
The thing you believe is an obstacle can actually be a plus to your customers. It just takes looking at it from another perspective.
Can’t afford an office or storefront? Go to your customers. They will appreciate the convenience, and you’ll have an edge over your competitors. There are hair stylists who regularly go to nursing homes to serve the residents, massage therapists who do outcall, and even pet groomers who go to customers’ homes in a van to bathe and groom cats and dogs.
Is the amount you can earn limited by the number of hours you can work? If you provide a service, your earnings can’t exceed the number of hours you can work times your hourly rate. However, you can “clone” yourself to serve more customers. One way is to hire help. Another is to create products and services, such as videos and books, that share your information with those who need it. You create additional revenue streams, and make your knowledge available to a wider audience, allowing you to help more people.
Don’t focus on what you don’t have or can’t do. Look for ways to serve your existing (and new) clients by giving them what they want and need.
Do you have an obstacle in your way? Email me! I will share some of your obstacles and how to overcome them.
I got an email recently asking for some advice. The question is one that I think all of us face from time to time, especially with a new business or during lean times, so I thought it would be a good idea to share the question and my response with you. Details have been changed for privacy reasons, but the problem is universal.
I am feeling so discouraged right now. I spent a lot of time over the past month trying to sign a new client. There was a proposal followed by questions, meetings, emails, conference calls and more questions. Just when I thought I had the job, I found out it went to someone else.
I was counting on this work and really put everything I had into it. I really need the money I would have made. What do I do now? I don’t have any other prospects. I feel frustrated and sad and I just want to quit.
Wow. Been there, done that. We have all had times when things didn’t go our way. Sometimes big things, like this. Rejection at any time can feel like you were punched in the stomach, and it is especially hard to take when you really need the work (and the money–mostly the money!).
[Read more…]