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Keep Your Blog Running Smoothly

September 24, 2012 by Cathy Stucker 5 Comments

Image by Wikiuser100000 (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
By Wikiuser100000 (Own work) [CC-BY-SA-3.0], via Wikimedia Commons
Your car will run for a while if you don’t change the oil, never get a tune-up and ignore a glowing “check engine” light. But if you go too long without performing at least basic maintenance, your car will eventually stop performing and let you down. The same goes for your blog.

Much like a car, a blog is a complex system. To maintain it, you need to keep the software up to date, regularly add content, interact with your readers and more.

Here are some of the most important things you need to do to keep your blog running smoothly. [Read more…]

Filed Under: Blogging Tagged With: Blog, blog comments, Blogging, RSS feed, WordPress

Use Google Analytics to Grow Your Business

July 16, 2012 by Cathy Stucker 2 Comments

Do you know who visits your website and how they find you? If you aren’t monitoring your website traffic, you are missing out on information you need to grow your business.  There are tools and reports available, many of them free, which provide valuable insight as to who is visiting your website and why. Your webhosting company may have reports available, but I like to use Google Analytics.
[Read more…]

Filed Under: Online Business, Search Engine Optimization Tagged With: Analytics, SEO, website reports

Marketing with Summer Holidays

July 9, 2012 by Cathy Stucker Leave a Comment

Looking for a fun way to generate some business this summer? Holidays and observances are a great way to tap into what is on your customers’ minds or just have an excuse for an event or promotion. Some holidays are well-known and widely observed while others are a bit more…quirky. Either way, they can provide great ideas for blog posts, product sales, customer events and more.

You don’t have to rely only on holidays in your own country. Why not recognize an international holiday or a day celebrated in a far-away country?

Here is a list of some of the holidays and observances that are in the summer months. While some of these may have already passed for this year, print this post out or bookmark it, so you can reference it and plan ahead for next year.
[Read more…]

Filed Under: Marketing

How to Take Good Photos

June 25, 2012 by Cathy Stucker 1 Comment

There are many sources, both free and paid, for images you can use on your website, in your ebooks and for other projects. However, sometimes to get the perfect picture there is no better option than doing it yourself.

Taking your own photographs allows you to get the exact angle, lighting and image that you’re looking for. Not only that, it eliminates any possibility that you will be sued for infringing on someone’s copyright with that image you grabbed from Google Images.

Think you don’t have the skill to take good photos? Here are a few tips to help you get the right shot.
[Read more…]

Filed Under: Blogging, Creativity, Tutorials Tagged With: photography

Your Next Product

June 11, 2012 by Cathy Stucker 1 Comment

A reliable way to increase your revenue and profits is to introduce new products. Each new product or service you add gives customers another chance to do business with you.

Where a lot of people stumble is deciding what products they should create, and which product they should create next (or first). Let’s take a look at how to come up with your new product.

What Is the next Logical Step?
If you already offer products, what is the next thing that your customers want or need from you? Build on what your existing products have done for them, and take them to the next level.
[Read more…]

Filed Under: Creating Information Products, Passive Income Tagged With: content marketing, information marketing, product creation

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