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Pomodoro Technique – More than Time Management

May 18, 2015 by Cathy Stucker

Pomodoro, the Italian word for tomato, has made it into the world of time management. It was in the 1980’s when Francesco Cirillo, a brilliant innovator and creator known for his works in software programming and company productivity, developed what is now known as the Pomodoro Technique. Simply put, it is a time management method that allows an individual to accomplish tasks in intervals of 25 minutes. It was named after the kitchen timer that Cirillo used when he was still a university student. Of course, the kitchen timer was shaped like a tomato.

Although the Pomodoro Technique uses 25-minute intervals, there is nothing magical about 25 minutes. You might choose to work in blocks of 15, 30, or 45 minutes. One caution: Going over 60 minutes can be counterproductive. The idea is to focus on a specific task and focus can diminish after a while.

Four Principles

Time management is not anything new. However, Cirillo aimed to develop a method that would increase productivity while at the same time lessening stress and pressure. In line with this objective, the Pomodoro Technique revolves around four main principles that make it different from other time management techniques available.

1. Work with Time

Many people feel that time is against them and that they are constantly racing against it. While this type of thinking could get you pumped up into finishing your tasks on time, the Pomodoro Technique instead teaches you to work with time rather than against it. It all begins with 25-minute intervals. How much work can you get done in 25 minutes? How many time intervals do I need for a specific task? Instead of trying to squeeze in as much work as you can for every period of time, appreciate time and understand your tasks so that you do not beat yourself up racing against the clock all the time. Install timesheet calc application to get your hourly totals.

2. Reduce Burnout

Aside from the 25-minute time intervals, the Pomodoro Technique includes quick breaks that are purposefully scheduled to reduce burnout and stress. Racing against the clock gives people the tendency to burn out as they push themselves harder than they should. By taking short but meaningful breaks, the mind and body are relaxed and re-energized, ready again for the next task at hand.

3. Stay Focused

Distractions are all around us. Especially in this day and age where everything is just a click of a button away, people can get easily distracted (Hello, Facebook?) and this could take minutes and even hours of their valuable time. The Pomodoro Technique believes in a prioritizing principle that lets you put off distractions for a later time. After all, chances are that the distractions can indeed wait, and that your world will not stop moving if you do not attend to them right away.

4. Create Balance

In the end, the Pomodoro Technique gives a sense of accomplishment. When people struggle with time management, they often feel inadequate as they feel that they could have done more with their time. By mastering the Pomodoro Technique, you are able to increase productivity and so are able to allow yourself the luxury of time off that is well deserved. Enjoy balance both in your work and personal life with the Pomodoro Technique and discover the potential that you have in your person.

There are many resources available that will help you learn more about the Pomodoro Technique. Aside from books and seminars, websites available online can also help get you on track to being a Pomodoro Master. The whole method may sound deceptively easy, but it has helped millions of people from all over the world. Those who find themselves giving in to temptations and to procrastination or even those who simply find it difficult to focus will appreciate the Pomodoro Technique and just how productive it can help them be.

What can you do in 25 minutes? You might complete an entire task from start to finish or you might just make progress on a task. For example, you could write a draft of an article or blog post, then use one or two additional intervals to edit and publish it. You could brainstorm ideas for new products. Tackle a couple of little tasks that have been on your to-do list seemingly forever, but never rise to a level of urgency where they get done (or just delete them from the list). Take on a task you dread but have to do, such as invoicing or paying bills. Exercise–go outside for a walk, get on the treadmill or jump on a mini trampoline. Catch up on social media, and stop when the 25 minutes are up. Read something. Clear the top of your desk or organize that junk drawer.

Use your 25 minutes wisely.

Filed Under: Productivity and Time Management Tagged With: get things done, Pomodoro, Productivity, time management

Inside Amazon.com

May 12, 2015 by Cathy Stucker

“work hard. have fun. make history.” Those words greet you as you enter Amazon.com’s PHX6 Fulfillment Center in Phoenix, AZ. Amazon.com has well over 100 fulfillment centers around the world, working around the clock to ship to customers. On Cyber Monday 2014, Amazon received 436 orders per second. How do they get all of those products out the door? I got a better idea of how it all works when I recently toured PHX6.

amazon-warehouse

I have been selling books via Amazon Advantage since 2000, and I have been a customer even longer. As an Amazon fangirl, when they started offering tours of some of their fulfillment centers, I jumped at the chance. Apparently I didn’t jump quite fast enough, though—the earliest date available was one year away. Last week, that date finally arrived.
[Read more…]

Filed Under: Online Business Tagged With: Amazon.com, FBA, fulfillment

Creating Outstanding Online Content

March 20, 2015 by Cathy Stucker

online contentOnline writing is a specific skill. Getting it right takes knowledge and practice. Of course, anything that makes your writing more engaging and entertaining offline generally should work well online. It’s just that there are some additional factors to bear in mind and some unique pointers that can help your web content be even better.

Don’t Waste My Time!

Long introductions are great for setting the scene and they can give depth to your writing. That said though, you don’t want to meander around the point of your post – especially online where attention spans are famously short. The sooner you start delivering on the promise of the title, the fewer people you’ll lose and the less ‘boring’ your writing will seem.

Break it Up

Remember those short attention spans? (If not, you may be a victim of a short attention span. I just mentioned this three sentences back!) Keep readers interested by breaking up your articles with headings, sub headings and bullet points. Don’t be afraid of white space. The right typeface also goes a long way in making content readable and understandable. This way people can quickly skim the text on your site and get an overview. They’ll then be able to quickly decide whether it’s for them or not.

Share Your Sources

One of my favorite statistics is that 68.7% of all statistics are made up on the spot. (Think about that for a second. Yeah, that’s right…I made up that statistic.) Be credible by showing your work. Where did you get that statistic, fact or anecdote? If your aim is to develop trust and authority through your writing, then telling them where you got your information is a great way to get people on board – especially if you can link to studies, surveys or authority sites to back up your points. Google also likes it when you do this, so it’s very good for SEO. And it is good netiquette to link to sources.

Be Conversational

You want to sound professional and authoritative, but you also want to make sure that your writing is easy to read has good flow. Don’t fill your writing with jargon that the average reader won’t understand.

While you are writing, imagine that you’re talking to a friend and write the way you would normally speak. You might need to be more or less colloquial (e.g., removing contractions or slang) than you would in conversation, but this is a good start. The best way to ensure that your content flows well and is easy to read is to read it out loud before hitting “publish.”

Make your writing inviting and readable, and you will naturally attract more readers and fans.

Filed Under: Cash Content Tagged With: blog content, creating content, writing

Get Everything You Want

March 18, 2015 by Cathy Stucker

Zig Ziglar QuotationOne of my favorite quotations from Zig Ziglar is this:

“You can have everything in life you want if you will just help enough other people get what they want.”

I often say that I hate to sell. But I do love to help my clients reach their goals and achieve their dreams. Turns out, that is really the key to selling. When you help other people, both you and they benefit.

Selling is not about making people buy something. It is about helping them. When you focus on helping your customers instead of selling to them, you will be more successful.

Think about when you are the customer. Do you want someone to sell to you? Most of us love to buy things but hate being sold to.

Do you know what your customers want? If you do, and you can help them get it, you will be successful.

Whether you are selling a product or a service, speak to your customers’ dreams and desires to get them to buy. Then deliver on your promise to help them make their dreams and desires come true.

But what if you don’t know what your customers want? Ask! But don’t ask what they want to buy. Ask about their goals, their dreams, their desires. What is most important to them? When you know that, you will be able to see how you can help them.

Filed Under: Motivation and Inspiration

WordPress in an Hour

December 26, 2014 by Cathy Stucker

In this video, I show you the basics of getting a WordPress site installed and customized. We start with a one-click WP installation, then go through the menu items on the dashboard so you know what you need to do first and what options are available for your site, now and in the future.

Some of the things you will learn include where and how to set up your site, changing the theme, what plugins and widgets are (and which ones you should install) and more.

Don’t be afraid of WordPress! You need to have an online presence, and WP is one of the easiest ways to do that.

Sign up for my free IdeaLady Insider to get notified of future trainings. Watch for lots of useful webinars coming soon!

Here are some of the resources mentioned in the video:

Set up your site at http://MyFavoriteWebhost.com/

Recommended plugins:

WordPress SEO by Yoast
Jetpack
WordPress Zero-Spam
BackWPup Free
Google XML Sitemaps (not needed with Yoast SEO)
Google Analytics by Yoast
Contact Form 7
Pretty Link
Digg Digg

Filed Under: Blogging Tagged With: Blogging, web hosting, Website, WordPress

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