People are always looking for shortcuts, and when it comes to creating content everyone seems to want to write articles with little or no effort. One of the ways lazy marketers create lots of articles is with article spinning software.
If you are not familiar with article spinning software, it will take one article and do a search and replace on words you specify, replacing them with synonyms. By replacing several words in the article with many alternative words it is possible to create hundreds of “unique” articles from one original.
For example, you might choose the word “car” and tell the software to replace it with auto, automobile, vehicle, truck, coupe, sedan or motorcar. In another place in the article, you might want to replace the word “gas” with gasoline, fuel, petrol or juice. The software will go through the article, randomly selecting one of the chosen synonyms for each word you told it to replace. The more words for which you provide synonyms, and the more alternatives you list, the more different versions of the article the spinning software will create.
There is one problem with this: Most of the articles created by spinning software are unreadable. Of course, the so-called marketers using this garbage don’t care, because their purpose is to spam as many article directories and blogs as they can with links to their crummy sites. Or to create junk content they can post on their spammy blogs in order to try to make money from AdSense or affiliate programs.
Don’t believe it is that bad? After all, they are only replacing some words with synonyms. Because the new words mean the same thing as the words they replaced, it should be fine, right? You be the judge. Here is a paragraph from an article I wrote about using your car to promote your business:
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked. Here are some of the best ways to use your vehicle as a marketing tool.
This is how it read after a splogger (spam blogger) stole it, ran it through an article spinner and posted it on his crummy site:
You can about-face your car into a rolling advertisement. Costs alpha at just a few dollars, and you can put your business name, slogan, buzz amount and web website URL in foreground of bags of abeyant barter while you are active forth the freeway, ashore in cartage or even while you are parked. Actuality are some of the best means to use your car as a business tool.
This splogger was kind enough to leave my name on the article as the author, so if anyone actually reads it, they may come to the conclusion that I am an illiterate moron. Thanks, splogger!
Although it is not possible to stop sploggers from posting this junk, or sometimes even from stealing your content, do not ever become part of the problem by using article spinning software to create garbage content of your own.
Just say no to Internet pollution!
This article will help you find out if you have been plagiarized online. The resources listed there will not necessarily help you find your stolen content if the thief has spun it into new articles. I found the example I gave here because I have a Google Alert for my name. Google notifies me when they find my name online.
If you do find that content of yours was stolen, this article tells you what to do about online plagiarism.