No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content.
Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts…
The list is endless. In fact, you can spend the majority of your workday creating content. And it’s still not enough.
Sound familiar? What if you could quickly and easily create more content, without spending hours at the keyboard? Here are a few ideas to help you quickly and easily create the content you need (without breaking the bank hiring writers).
Strategy #1: Crowdsource it.
Think you can’t get other people to write your content without paying them? Think again. You can easily tap into your network of friends, colleagues and even competitors to create an endless stream of content that requires very little work on your part.
- Interview the influencers in your niche, either in text or audio
- Solicit guest posts for your blog
- Build a panel of experts to answer questions for your email subscribers
- Host a webinar with a guest speaker
- Create a survey and share the results
The possibilities for creating content based on the input from others is nearly endless, and while all of them require you to play some part, the actual time spent will be minimal.
An example of this, is Nicole Dean’s Expert Briefs. She crowdsources blog posts about leveraging business and life. Here’s one about meditation: https://nicoleonthenet.com/50520/entrepreneurs-who-meditate/
I use this strategy on my site for authors and publishers, SellingBooks.com. I post interviews with published authors, something that has generated more than 1000 posts on the website.
A bonus from using this strategy is that the people you feature will usually promote their appearance on your site, bringing you more traffic and helping lots of new visitors discover your site.
Strategy #2: Repurpose it.
If you’re anything like most entrepreneurs, you already have a huge collection of content. You’ve written hundreds of blog posts and emails, recorded dozens of how-to videos, produced several ebooks or guides, and created at least a few presentations.
Don’t let all that content sit around and collect dust! Gather it up, give it a light edit, and put it back to work for you.
Turn a series of blog posts into an ebook to sell, or transform an ebook into a video course. Membership sites become books for sale in print and on Kindle (with an upsell to the full course), and old blog posts find new life (and new readers) with a simple refresher and a date change.
Have a PowerPoint presentation of a talk you gave to a lunch group? Record an audio narration to go with it and post the video to YouTube and on your blog. Or create a video from an article you wrote.
Strategy #3: Rebrand it.
Looking for something completely new that you haven’t offered before? Put your keyboard away and discover the power of rebrandable (PLR) content instead. Prewritten content gives you the flexibility to create exactly what your audience needs and wants, without spending hours (or days) researching and writing.
Looking for top quality, rebrandable content for your audience?
Check out the done-for-you blog posts, training, workshops, planners and forms at CoachGlue.com. They’ve done all the research and writing, and even created your worksheets and slide decks. All that’s left is for you to add your unique voice and perspective, change up the colors and add your logo. In no time at all, you’ll have ebooks, planners, and even complete training courses ready to sell.
Your audience will love that you keep them up to date on the latest trends, and you’ll love how quickly you can create new content with little to no writing involved.
