Marketing is an ever evolving machine. You cannot just think of it as a set of steps and rewards based on what you do. Sure, you could try to fit your internet marketing plan into a box that will have you receiving marginal results, but you’ll find that if you isolate your reach to just a small portion of the online audience, you will lose out in the long term. If you are not diversifying your reach, you are already two steps behind your competition. No matter what kind of business you’re in, no matter what you’re doing on the web, video marketing is going to impact your reach exponentially. All it takes is one well-crafted video to gain leverage on the web right now. When you take a look at this from a different angle, you will realize that there are 3 major impacts of uploading and promoting videos right now.
Search Engine Optimization
The first major impact you will find is through the implementation of SEO. This acronym gets thrown around a lot, and while many people feel that they are experts in this, they seem to omit videos. That’s the wrong way to go about it. Uploading a video will allow you to have 3 very important pieces to the optimization process.
When you upload anything, you will have to plug in a title, a description, and keywords. These 3 elements are part of the global picture of SEO, and when you finish optimizing these things on your upload, your video will get indexed within 24 – 48 hours and that includes the backlink that you can have within your description. Even if you were to get 1 hit to your site per video, it’s better than not having anything up, right?
Becoming An Authority
Videos allow you to become an authority in any subject, or industry. Let’s assume that you owned a skate shop. As a skate shop you can engage the target audience that you need by uploading videos of your team or shop enjoying the equipment. Whether you’re skateboarding and doing tricks, reviewing product, or just talking about a sale that you’re having, this engages the audience and the shop, as well as the employees become authorities. When you become an authority online, the general population trusts you, and once that happens, they’re willing to support your cause. This works for more than just skate shops, it works across every major industry.
All it takes is one video to go viral and your website will get a deluge of traffic. Imagine if your video got 100,000 hits, and you had a backlink in your description. Even if you received 10% click through rates, you would receive 10,000 hits. That may not break down into sales at that rate, but if just 10% of those hits converted to sales, you’d have 1,000 sales on your hands. That’s just with one video in mind, and that’s something that is easier to accomplish than you may think.
As you can see, there are some serious impacts that come with video marketing. You don’t need to be an expert in video creation. All you need is a smartphone, and chances are you have an HD camera ready to roll.