No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content. Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts… The list is endless. In fact, you can spend the majority of your workday creating content. […]
Cathy Stucker, The Idea Lady
Want to turn the knowledge in your head
into cold, hard cash? I can help you!
Recent Posts

What to Ask When Hiring a Ghostwriter
Hiring a ghostwriter for your business is the easiest way to gain more time in your busy schedule so you can focus on coaching your clients, attracting new clients, or creating that signature program you’ve been longing to complete for years. However, finding the right ghostwriter for your needs can be a time-consuming journey, one […]

Take a Real Break – Fully Disengage
Are you feeling overwhelmed these days? You are not alone. Lots of people are. Pandemic stress is real. If you can, the best thing you can do for your mental and physical health is to take some time to completely disengage. You probably can’t do it for days (or even hours) at a time, but […]

You Get an Extra Day
We all say we want and need “more time.” Well, tomorrow we get it. Because this is a leap year, February has 29 days instead of 28. What will you do with your extra day? Use the day to enrich yourself. Start by thinking about some of the things you claim never to have time […]

The Secrets to Creating Good Habits
Have you ever driven a familiar route, arrived at your destination, and realized you do not remember how you got there? You had driven that way so many times, you were not even consciously aware of making turns, stopping at traffic signals (At least I hope you stopped at traffic signals!) and making the hundreds […]

Turn a Minus Into a Plus
The thing you believe is an obstacle can actually be a plus to your customers. It just takes looking at it from another perspective. Can’t afford an office or storefront? Go to your customers. They will appreciate the convenience, and you’ll have an edge over your competitors. There are hair stylists who regularly go to […]

Dealing With Business Setbacks
I got an email recently asking for some advice. The question is one that I think all of us face from time to time, especially with a new business or during lean times, so I thought it would be a good idea to share the question and my response with you. Details have been changed […]

Be More Productive By “Going with The Flow”
Do you ever have one of those days when everything seems to go right? When you get more done in one day than you might get done in a typical week? (I love those days!) You can have more productive and energetic days when you tap into the Flow Zone. We’re going to get into […]

Focus Gets Things Done
Bright shiny objects (BSOs) are the little things that glitter in your path as you move along in life. BSOs are usually more interesting than whatever you are currently working on because they are new and exciting. Although many other traits in your power arsenal are also essential, I truly believe that focus is the […]

Will Speak for Food
Nothing says “expert” like standing at the front of the room, giving a speech. And it is easier than you may think. Here is how to start building your business with public speaking—even if you think you could never give a speech. Many people, perhaps including you, are afraid to speak in public. Studies have […]