Note from Cathy: This article resonated with me for a number of reasons. In many ways, Robert’s experiences in content marketing are similar to mine. I am doing less consulting (and less content marketing) these days, but writing articles for my website and ezine, and to publish elsewhere online, was an important part of how […]
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The Secrets to Creating Good Habits
Have you ever driven a familiar route, arrived at your destination, and realized you do not remember how you got there? You had driven that way so many times, you were not even consciously aware of making turns, stopping at traffic signals (At least I hope you stopped at traffic signals!) and making the hundreds […]
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The thing you believe is an obstacle can actually be a plus to your customers. It just takes looking at it from another perspective. Can’t afford an office or storefront? Go to your customers. They will appreciate the convenience, and you’ll have an edge over your competitors. There are hair stylists who regularly go to […]
Dealing With Business Setbacks
I got an email recently asking for some advice. The question is one that I think all of us face from time to time, especially with a new business or during lean times, so I thought it would be a good idea to share the question and my response with you. Details have been changed […]
Be More Productive By “Going with The Flow”
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Focus Gets Things Done
Bright shiny objects (BSOs) are the little things that glitter in your path as you move along in life. BSOs are usually more interesting than whatever you are currently working on because they are new and exciting. Although many other traits in your power arsenal are also essential, I truly believe that focus is the […]
Will Speak for Food
Nothing says “expert” like standing at the front of the room, giving a speech. And it is easier than you may think. Here is how to start building your business with public speaking—even if you think you could never give a speech. Many people, perhaps including you, are afraid to speak in public. Studies have […]
What is “Solo-preneuring”?
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100% of Nothing
What would it be worth to you to receive a steady stream of new customers with little or no effort on your part? Would you be willing to pay 10% of the revenue they generate? 20%? 50%? Or do you believe that you can’t afford to pay anything? During a recent discussion, I was surprised […]
Use Images to Attract More Readers
Content is king, and written content is what it’s all about. But to get them to notice the written content you have to attract them with a great image. You are competing with everything else on the Internet, and you need to grab readers’ attention and create intrigue, mystery, curiosity and a host of other […]