Following your passion can be a tough thing. But figuring out what that passion is can be even more elusive. I’m lucky — I’ve found my passion, and I’m living it. I can testify that it’s the most wonderful thing, to be able to make a living doing what you love. And so, in this […]
Recent Posts
3 Strategies for Quick & Easy Content Creation
No matter what business you’re in, if you’re marketing your products and services (and you no doubt are) then you’re most likely creating content. Lots and lots of content. Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts… The list is endless. In fact, you can spend the majority of your workday creating content. […]
What to Ask When Hiring a Ghostwriter
Hiring a ghostwriter for your business is the easiest way to gain more time in your busy schedule so you can focus on coaching your clients, attracting new clients, or creating that signature program you’ve been longing to complete for years. However, finding the right ghostwriter for your needs can be a time-consuming journey, one […]
Take a Real Break – Fully Disengage
Are you feeling overwhelmed these days? You are not alone. Lots of people are. Pandemic stress is real. If you can, the best thing you can do for your mental and physical health is to take some time to completely disengage. You probably can’t do it for days (or even hours) at a time, but […]
You Get an Extra Day
We all say we want and need “more time.” Well, tomorrow we get it. Because this is a leap year, February has 29 days instead of 28. What will you do with your extra day? Use the day to enrich yourself. Start by thinking about some of the things you claim never to have time […]
Need Customers? Borrow Some!
One of the questions I get a lot goes something like this, “How do I get customers for my business? I don’t have an advertising budget, an email list, a popular web site or any other way to reach an audience. How can I start making money without those things?” Here’s how…
When You Don’t Know What to Write
Note from Cathy: This article resonated with me for a number of reasons. In many ways, Robert’s experiences in content marketing are similar to mine. I am doing less consulting (and less content marketing) these days, but writing articles for my website and ezine, and to publish elsewhere online, was an important part of how […]
The Secrets to Creating Good Habits
Have you ever driven a familiar route, arrived at your destination, and realized you do not remember how you got there? You had driven that way so many times, you were not even consciously aware of making turns, stopping at traffic signals (At least I hope you stopped at traffic signals!) and making the hundreds […]
Turn a Minus Into a Plus
The thing you believe is an obstacle can actually be a plus to your customers. It just takes looking at it from another perspective. Can’t afford an office or storefront? Go to your customers. They will appreciate the convenience, and you’ll have an edge over your competitors. There are hair stylists who regularly go to […]
Dealing With Business Setbacks
I got an email recently asking for some advice. The question is one that I think all of us face from time to time, especially with a new business or during lean times, so I thought it would be a good idea to share the question and my response with you. Details have been changed […]