Information about The Mystery Shopper's Manual
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Story Ideas:

Cathy can provide quotes, background, story ideas and resources on topics including:

Publishing
Mystery Shopping
Marketing on a Small Business Budget
Writing
Speaking
Publicity
Offbeat Houston Attractions

She also has a number of articles available on these topics. Or, contact Cathy to commission a custom article.

Cathy writes a weekly 500-word column on marketing for Houston's Daily Court Review newspaper. These columns are available for reprint. Contact Cathy for terms.

Books:

Cathy Stucker is the author of several books and eGuides, including:

The Mystery Shopper's Manual
Market with Articles
Selling eBooks Online
Solo-preneuring
Offbeat Houston

and many others.

She is a contributor to books by other authors, including:

How to Publish and Promote Online
The eCode
How to Self-Publish & Market Your Own Book (Third Edition)
1001 Ways to Market Your Books (Sixth Edition)
Meet and Grow Rich (August, 2006)

Story Links:

ABC-13 (KTRK-TV, Houston): Video Mystery Shopping Story
February 25, 2005

KPRC-TV2, Houston: Web story associated with broadcast story
Mystery Shopping, 4/7/03

Startup Journal: Story on mystery shopping

Cathy is quoted in this CNN/Money feature on publishing.

KPRC-TV2, Houston: Web story associated with broadcast story
Offbeat Houston, 12/02

Houston Business Journal feature story

Black Enterprise feature story  
(Free registration required to view)

Houston Press article by Cathy Stucker

Contact Cathy

about cathy stucker

Cathy Stucker, the Idea Lady, has helped thousands of people discover creative paths to success on their own terms.  As the Idea Lady she helps authors, professionals and entrepreneurs attract customers and make themselves famous with techniques that make marketing easy, inexpensive and even fun. She is a frequent speaker and seminar leader on business topics who specializes in helping her clients find creative ways to promote themselves and their businesses.

Cathy has appeared on many radio and television programs, and she has been featured in The New York Times, The Houston Chronicle, Startup Journal (Wall Street Journal), The Houston Business Journal, the Associated Press, Black Enterprise, Woman's Day, Woman's World and other newspapers and magazines. She is the marketing columnist for Daily Court Review, and her column appears each Tuesday.

In her spare time, Cathy is a mystery shopper, providing customer service feedback to businesses of all types. She is the author of The Mystery Shopper's Manual, the only book for mystery shoppers endorsed by the Mystery Shopping Providers Association.

Cathy Stucker is president of Special Interests Publishing. She is a member of the Publishers Marketing Association (PMA) and Small Press Association of North America (SPAN).