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Profiting with Google
AdSense
Copyright Cathy Stucker
If you are interested in earning passive income from your
Web site, you should know about Google AdSense. Just paste a
few lines of code into your Web pages, Google serves up ads,
and when your visitors click on the ads, Google shares the
pay per click revenue with you.
The basics of AdSense are easy, but there are lots
of tips and tweaks to improve results. Where you place the ads on the page, the type of ad units you choose, the format of the ads and
more all play a role. For example, text ads usually get better
results than graphical banners. That is probably because people ignore
banners as obvious ads, but the text ads look more like the
rest of the content on the Web site.In fact, making the ads
blend in with the site content will increase the number
of clicks the ads receive. This can be done by choosing
colors that blend with the site's color scheme. (Although, in
most cases, blue is the best color for the top line of the ad.
People associate blue with links.) There are three important
factors
that influence how much you can earn with Google AdSense:
- The number of ad impressions (how many people see the
ads);
- The click-through rate (how many people click on the
ads); and
- The value of the keywords (how much advertisers bid and
pay).
Although I have done better than I expected with AdSense, my
goal is now to dramatically increase my AdSense income. The
factor that is most easily under my control is the number of ad
impressions. So, my
first step is to focus on increasing ad impressions.
To do that I am:
- Inserting the AdSense code on more pages of my sites. I am now
adding Google AdSense to all of my article pages at
IdeaLady.com as well as at new sites I am launching.
- Increasing the number of content pages on which I can
place Google AdSense. That means adding more article
pages.
Yesterday morning I added Google AdSense to some additional pages at IdeaLady.com. In less than 24 hours, I
saw a 50% increase in ad impressions. The best part?
Revenues for the day were 50% higher than average, too. This is only one day's result, however, it is encouraging
to see results so quickly.
My next steps will be to continue adding content pages and
ads, and to test ad placement and format to see what works
best on my site. I will keep my Insiders informed
of my progress as I have more data to share.
If you are currently using Google AdSense on your site,
look for ways to increase your ad impressions. Add the code
to more pages, increase the ad units on each page (within
the Google Terms of Service), and/or add more content pages
with ads.
If you do not have an AdSense account:
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