Even if you offer outstanding products and services, you will get an occasional customer complaint or refund request. Mistakes happen and, to paraphrase a famous quotation, you can’t please all of the people all of the time. Getting a complaint now and then isn’t a measure of your business. How you respond to that complaint is.
Want to get people to sit up and take notice? Give ‘em something for free! Everyone loves to get a freebie, and no-risk “samples” of your product or expertise are a good way to introduce yourself to potential customers.
This is a guest post from Mitt Ray of The White Paper Blog.
When you write white papers, website copy, brochures or any other marketing material for the B2B market you need to keep certain factors in mind.
Is feeling overwhelmed stopping you from what you should be doing?
Most marketing efforts are aimed at getting new customers. What are you doing to keep the customers you already have?
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