Articles
How Are You Going to Fail?
"The choice isn’t between success and failure; it’s between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.”
Seven Simple Ways to Use Your Business Cards
Business cards are an inexpensive marketing tool, but they are only useful when they are out of your hands and into the hands of others.
Is Having a Web Site Worth It?
After talking to a group of writers about setting up a Web site, and various ways to promote yourself and your site online, someone asked the $64,000 question: “So, is it worth it? After all of that, do you make sales online?”
And Now a Word from Your Sponsor
Your business may be approached as a possible sponsor for community sports teams, television or radio broadcasts, trade shows, and other events, but have you ever thought of seeking sponsors for your small business?
Say the Secret Word and Win Customers
There are words that excite customers, draw them into your message, and cause them to buy. Using these powerful words in your marketing communications, especially in headlines, can increase the response you receive to advertising, direct mail campaigns, e-mail and Web offers and anywhere you use the written word to communicate with potential buyers.
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