Articles
Why Customers Won’t Buy Today (And What to Do About It)
You have made the presentation, you want to make the sale, but the customer is not quite ready to sign on the dotted line. In “Jump Start Your Marketing Brain,” (Brain Brew Books, 2004) Doug Hall says that a series of research studies identified eighty-one reasons why customers delay making a purchase decision. However, those eighty-one excuses can be summed up in five fundamental reasons.
Free Publicity for Your Events
Got an event that you want to promote? There are places online you can post your event for free.
Who Is Afraid of a Little Competition?
Do you get nervous at the idea of a competitor entering your market niche? Although it is understandable to be concerned about someone invading your territory, competition can be a good thing. Really.
When Should You Speak for Free?
An audience member recently asked me an interesting question: What do I hope to get when I agree to do a presentation for free?
Everyone is Doing It
Do you ever drive past a restaurant with a half-empty parking lot and instead choose a place with a one-hour wait? Have you ever gone to see a movie because it was number one at the box office last weekend? Do you own an iPod? One of the factors in your decisions may have been “social proof.”
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