Articles
Selling Without Selling
One of the obstacles I faced when starting my own business more than 10 years ago was that I hated to sell--here’s how I overcame that problem and created a successful business.
Solo-preneuring: Get Paid to Do What You Love to Do
Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.
Writing Your Book
Writing a book can be (almost) painless. The three steps here will give you some ideas about how to get your project written, no matter what its length.
Getting Customers By the Book - Why You Should Publish a Book
While anyone can benefit from publishing a book, it is of special value to entrepreneurs, professionals, consultants, coaches and other independent business owners. You may think that writing a book entails a lot of work for an uncertain payoff. In fact, it’s easier than you think. And once you have your finished book in hand, you will be looking at the key to a marketing bonanza!
The Credibility Catch-22
Clients will sometimes tell me that they want to build an expert reputation by becoming visible through speaking, writing articles, being in the media, etc.; however, they believe that these things can only be accomplished if they are already seen as an expert. A real Catch-22!
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