Articles
A Sound of Your Own
You’ve got a business name and a slogan. Perhaps you have a logo and a color scheme that identifies you. But do you have a sound of your own?
Help Yourself by Helping a Good Cause
It is a good thing to assist community organizations, and it is worthwhile to do so for no other reason than it is the right thing to do. However, it is also possible for your business to do well while you are doing good.
Get High-Quality Testimonials
One of the most effective ways to get people who do not know you to do business with you is by sharing what the people who do know you–your current customers–have to say. If you do not have a collection of great customer testimonials, now is the time to start collecting them.
Meeting the Press
When being interviewed by media, it is tempting to do a ‘brain dump,’ and give them as much information as you can. This can backfire, though.
Finding the Right Words
Do you agonize over choosing just the right word for your letter, brochure, Web site, ad or other written materials? Words have meaning, and choosing the right words is important.
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