Articles
A Little Something Extra
We’ve all heard the expression, “under promise and over deliver.” It means that giving customers more than they expect is a way to increase satisfaction and loyalty.
Just the FAQs
Do your customers ask many of the same questions? Do you and your staff spend time on the phone answering the same questions, over and over? Giving your customers access to Frequently Asked Questions (FAQs) at your Web site can save time and money and increase customer satisfaction. FAQs can also lead to increased sales. After all, if a customer is confused or doesn’t have enough information to make a positive buy decision, they will say no. FAQs give them the answers they need.
Promote and Profit with Tip Sheets
What’s bigger than a business card, and smaller than a brochure? A tip sheet.
Market Yourself by Giving Testimonials
Getting testimonials from your customers can build your credibility and inspire customer trust. But there is also value in giving testimonials. When you are quoted, it puts your name in front of an audience and presents you as someone whose opinion should be trusted. You know, an expert!
The Power of the Personal Touch
Most customers appreciate a personal touch in their business dealings. Provide it, and they will love doing business with you.
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