Articles
What’s Your Sign?
Good signage can make new customers aware of your business, and help those looking for you to easily find your location.
Be a Joiner
Belonging to professional associations, networking groups and chambers of commerce can increase your visibility and help you find customers. Choose one or more organizations appropriate to your business, then make the most of membership.
“But I Don’t Need to Market Any More”
Since you started your new marketing campaign, business is up. Customers are calling and sales are good. Time to cancel your advertising, stop making sales calls and tend to the business you have, right? Absolutely not! You have worked hard to create momentum, so do not let it slip away.
Postcard Marketing
An inexpensive and effective way to get your message out in the mail is with postcards.
Bartering for Customers
Many businesses have excess capacity, at least at some times, and would like to find a way to create value with the time or inventory they have available. Bartering can do that, as well as helping new customers to become aware of the business.
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