This is a guest post from Ann Baker, CEO of Publicity Pros.
One of the great things about being self-employed is that there is no boss looking over your shoulder and telling you what to do. One of the tough things about being self-employed is that there is no boss looking over your shoulder, telling you what to do. That is why it is imperative that you are disciplined and self-motivated--you are the boss of you!
You’ve probably seen carnival barkers standing in the midway, inviting passers-by to “Step right up and see a sight that will amaze you!” They know that if they succeed in drawing a crowd, even more people will stop to see what everyone else finds so interesting. This technique can work for you, too.
Don’t waste space in your marketing talking about I, me, we, us, or our. The customer doesn’t care about you, and what you have to say about your company, product or service is far from objective.
Acronyms can make it easier for clients to grasp and remember your key concepts.
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