Even more important than making your customers happy is not making them UNhappy. Are you doing things that make it harder to do business with you, or just annoying your customers?
How do your customers prefer to buy? Too many businesses try to force customers into doing things the way that is most convenient for the business, not the customer. Increase your sales by making your business customer friendly.
Whether your business is an international retailer or a small one-person shop, what you don’t know about your customers’ perceptions of your quality and service can hurt you. Put yourself in your customers’ shoes and test your business.
You have probably noticed that customers ask many of the same questions, so make it easy for them to get the answers they want, and they will do business with you.
Are your communications with customers (and potential customers) loaded with tricks--or treats?
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