Articles - Publicity
Recycling Publicity
When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips:
Putting a Value on Publicity
When you get publicity, how much is it worth in dollars and cents?
Publicity in Trade Press
Your publicity dreams may include being featured in major magazines such as Forbes, Fortune, Time, Inc., and others with circulation in the millions. Appearing in those publications can boost both your ego and your business. However…
Do It Yourself Publicity Tips
Many business professionals think that PR is a mystical process and only expensive publicists with contacts in high places can get publicity for them. Wrong!
Get Famous With Publicity
Hey–is that your competitor featured in today’s newspaper? And wasn’t he on television last week? Why is he getting all that free publicity, instead of you? You can change that, starting right now.
Big PR For Your Small Business
This is a guest post from L. Drew Gerber, CEO of www.PublicityResults.com
When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is a promotion of your small business.
Creative and Cost-Effective Internet Marketing Ideas for Small Businesses
This is a guest post from L. Drew Gerber, CEO of www.PublicityResults.com.
Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective.
Easy Publicity Tips
Publicity is a powerful way to build awareness of your business and get customers to call you. Here are some basics about getting free publicity.
Press Release Writing that Makes Sense
Your press release will not be effective if it doesn’t make sense to readers. Avoid jargon and get your message across.
Dear Editor. . .
Have you ever disagreed with something written about your industry in a newspaper or magazine? Have you ever read anything that was just plain wrong? Instead of just tossing the offending reading material across the room, write a letter to the editor.
Be in the Trade Publications Your Customers Read
Trade publications can get you free publicity where it really matters: where prospective customers will see it.
Meeting the Press
When being interviewed by media, it is tempting to do a ‘brain dump,’ and give them as much information as you can. This can backfire, though.
Business Radio Show and More
Looking for information that will help you with your business? Check out http://www.HoustonBusiness.com/ You do not have to be a Houston business to benefit from the resources there, including articles and interviews with business experts from the Houston Business Show.
Free Publicity for Your Events
Got an event that you want to promote? There are places online you can post your event for free.
Online Press Releases
The traditional way of distributing press releases is to get contact information for the media and mail, fax or e-mail press releases to them. That can still work, but there is now another option: online press release distribution.
How to Be Newsworthy
Your business doesn’t have to be glamorous or high tech to make the news. No matter what kind of business you are in, the hooks here can make you newsworthy.
Publicity Tips to Get Your Story in the Media
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Timely PR
Publicity isn’t guaranteed. You can send several press releases and get few results. But one well-placed, well-timed release can result in thousands of dollars in new business.
How to Write Press Releases That Work And Get Free Publicity for Your Business
When people see you in the media, you become familiar, even famous! And it gives you credibility. When you are written about in the newspaper, or interviewed on TV or radio, you are news; and that’s better than any advertising you can buy. Anyone can learn to write press releases. It just takes a little knowledge and a lot of practice.
Painless Publicity
Publicity experts will tell you that the way to getting your story in the media is to create a newsworthy media release, distribute it to your targeted media and follow up with them. But here are some easy, “painless” ways to get publicity.
Publicity Tips from the Pros
I recently attended two workshops where media representatives shared tips for getting your story in the news. Here are some of the best.
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